What a difference a value proposition makes!

From today’s Harvard Business Daily Stat:

76% of frequent fliers would switch airlines in order to have Wi-Fi access in the air, according to a new survey by Wakefield Research and the Wi-Fi Alliance. 71% would prefer Wi-Fi over a meal, and 55% would change their travel plans by a day to avoid being out of touch during the flight. 94% say Wi-Fi is “the best thing airlines have done” in the last three years.

OK, admittedly these are stated versus revealed preferences, but obviously, such behavioral change in a relatively short period of time requires a value proposition that is compelling and relevant.

Makes me wonder what value propositions we are putting forth in the green industry that would cause similarly stark behavioral change??? Could it be emphasizing the quality of life enhancements that we offer???

As usual, feel free to weigh in with your own thoughts…comments welcomed.

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6 Responses to What a difference a value proposition makes!

  1. Sammy says:

    […] whehter it’s your free time or paid time (profitability again). I’d prefer to be a lazy gardener, take my fair share and look after the bees as part of a whole, balanced […]

  2. "Hi:Two things1) I’d like your permission to (re)print your article on ‘Charlie Rose’for our website2) I was hoping we could use your ‘scribing’ talent for our website.The Best Shows Youre Not Watching (dot) com [all one word]‘Charlie Rose’one of our featured shows. We’re hoping to round up a few people who can occasionally contribute perspective (via an article/blog) on the shows – maybe a recent episode, future direction, plot shortcomings etc.What’s in it for you?Primarily a larger audience back channeled to your blog. We don’t pay but the site has a lot of promise and we're pretty excited about getting it off the ground. Let me know what you think.Thanks

  3. "Hi:Two things1) I’d like your permission to (re)print your article on ‘Charlie Rose’for our website2) I was hoping we could use your ‘scribing’ talent for our website.The Best Shows Youre Not Watching (dot) com [all one word]‘Charlie Rose’one of our featured shows. We’re hoping to round up a few people who can occasionally contribute perspective (via an article/blog) on the shows – maybe a recent episode, future direction, plot shortcomings etc.What’s in it for you?Primarily a larger audience back channeled to your blog. We don’t pay but the site has a lot of promise and we're pretty excited about getting it off the ground. Let me know what you think.Thanks

  4. Sid Raisch says:

    Wow Dr.Charlie. This is a compelling and relevant question. It's the message that is necessary to have to market with. During these times when adding value to property still leaves the value lower than the mortgage one of our value propositions falls short. The value is consumer specific. Even on a plane some people just don't care about wireless at all. The compelling message might be in either the experience of gardening, or the fulfillment from gardening.

  5. Sid Raisch says:

    Wow Dr.Charlie. This is a compelling and relevant question. It's the message that is necessary to have to market with. During these times when adding value to property still leaves the value lower than the mortgage one of our value propositions falls short. The value is consumer specific. Even on a plane some people just don't care about wireless at all. The compelling message might be in either the experience of gardening, or the fulfillment from gardening.

  6. Cliff Ruth says:

    Perhaps we should start marketing ourselves as Eco-system Service Providers as starters

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