In this webinar, Dr. Marco Palma will present key findings from the latest National Green Industry Survey and discuss preliminary data regarding the economic contributions of the entire green industry sector.
As a result of the recent economic recession (2007-2009) and subsequent decline in consumers’ discretionary expenditures, the Green Industry in the United States suffered significant economic losses leading to major structural changes in the industry. To be competitive in today’s complex business landscape and effectively manage risk, nursery and greenhouse operators need reliable and up-to-date information about sales, transportation, marketing channels, product mix, irrigation, pest management and other relevant production practices. However, due to budgetary limitations, the availability of such data from federal government sources has become very limited in recent years. The current report summarizes the state of the industry focusing on trends in production and marketing characteristics.
Dr. Palma is an Associate Professor and Extension Economist in the Department of Agricultural Economics at Texas A&M University.
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