- Economic, Environmental, and Health/Well-Being Benefits Associated with Green Industry Products and Services: A Review (Journal of Environmental Horticulture 29(2):96-103.
- The View From 30,000 Feet (GrowerTalks, Jan 2010)
- Making Cents of Green Industry Economics — HortTechnology 20(5):832-835.
- Economic Impacts of the Green Industry in the U.S.
- The Economic Impact of the Fresh Produce and Floral Industry
- Lawn and Garden Products in the U.S., 8th Edition
- USDA-NASS Floriculture Crops
- USDA-NASS Nursery Crops
- USDA-FAS (Foreign Agricultural Service) Reports
- 2007 Census of Agriculture
Strategy
- Our value proposition for the future
- Recent articles & columns – Greenhouse Grower
- Competing During Contractions – American Nurseryman
- How to Survive the Maturing Nursery Marketplace – NMPro
- Behavioral Pricing: Maximizing Value Relative to Customer Expectations (OFA Bulletin)
Marketing
- Branding Awareness and Willingness-to-Pay Associated with the Texas Superstar and Earth-Kind Brands in Texas. HortScience 45(8):1226-1231.
- Special Research Report #709 – Not Your Grandmother’s Flowers: What combination of flower fragrance and color is preferred by young adult consumers? (2011) Tracy A. Irani, Dave Clark, Becky Raulerson, Deidra Slough, University of Florida, Gainesville
- Special Research Report #708 – Longevity Guarantees: Consumer preferences for redeeming guarantees (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #707 – Longevity Guarantees: Consumer preference for longevity labels on cut flowers (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #706 – Longevity Guarantees: Consumer preferences for guarantees for gifts and different occasions (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #705 – Longevity Guarantees: Consumer preferences for guarantees (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #704 – Longevity Guarantees: Consumer willingness to pay for guarantees and perceptions about satisfaction and/or longevity guarantees from different outlets (2011)Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
Financial Management
- Enhancing Profitability in Greenhouse Firms (OFA Bulletin)
- Are You One Bad Spring Away From Bankruptcy? (OFA Bulletin)
- Growers Increase Use of Benchmarking System (OFA Bulletin)
- Benchmarking Your Way to Success! (OFA Bulletin)
- Use Benchmarking to Measure Your Company’s Success (GMPro Series: Part 1)
- Benchmarking Your Way to Success (GMPro Series: Part 2)
- Applying the Strategic Profit Model to the Real World (GMPro Series: Part 3)
- Use Benchmarking to Improve Your Production Metrics (GMPro Series: Part 4)
- Use Benchmarking to Improve Employee Performance (GMPro Series: Part 5)
- Measuring Marketing and Sales Metrics (GMPro Series: Part 6)
- Use Benchmarking to Improve Management Team Metrics (GMPro Series: Part 7)
- Use Benchmarking to Improve Shipping Metrics (GMPro Series: Part
- Production Benchmarks (GMPro Series: Part 9)
- Strategic Profit Spreadsheet (zipped folder)
Risk Management
- Green Industry Risk Management
- USDA Risk Management Agency
- USDA-ERS Risk Briefing Room
- Hortica Insurance
- Live Asset Insurance
- Managing Equipment and Supply Inventory (translated into Estonian)
Research
- American Floral Endowment
- SNA Research Conference Proceedings
- Journal of Environmental Horticulture
- Floral Marketing Research
Trade Associations
- OFA – An Association of Horticultural Professionals
- Society of American Florists
- American Nursery & Landscape Association
- Horticultural Research Institute
- PMA Floral Council
- America in Bloom
- Association of Specialty Cut Flower Growers
- Colorado Nursery & Greenhouse Association
Trade Magazines
- Greenhouse Management & Production
- Greenhouse Product News
- Greenhouse Grower
- Big Grower
- GrowerTalks
- Green Profit
- American Nurseryman
- Lawn & Landscape
- CNGA LooseLeaf
Labor & Immigration
