Marketing & Economics

Industry overview
Strategyincludes a special section of the benefits of flowers and other plants to humans!
Marketing
Benchmarking
Trade Journals & Industry Publications
Recent Refereed Journal Articles
Risk Management
Trade Sponsored Research
Trade Associations
Trade Magazines
Labor & Immigration

 

Industry Overview

Strategy

Marketing

  • Branding Awareness and Willingness-to-Pay Associated with the Texas Superstar and Earth-Kind Brands in Texas. HortScience 45(8):1226-1231.

Benchmarking

Trade Journals & Industry Publications

Recent Refereed Journal Articles

  • Rihn, A., H. Khachatryan, B. Campbell, B. Behe, and C. Hall. 2015. Consumer perceptions of pollinator friendly plants: a rating-based conjoint analysis and eye tracking experiment Submitted to the Canadian Journal of  Agricultural Economics, July 13, 2015.
  • Hodges, Alan W., Hayk Khachatryan, Marco A. Palma, and Charles R. Hall. 2015. Production and Marketing Practices and Trade Flows in the United States Green Industry in 2013. Submitted to the Journal of Environmental Horticulture, June 29, 2015.
  • Ingram, Dewayne and Charles Hall. 2015. Carbon footprint and related production costs of pot-in-pot system components for red maple using life cycle assessment. Submitted to the Journal of Environmental Horticulture, June 3, 2015.
  • Rihn, Alicia, Hayk Khachatryan, Ben Campbell, Charles Hall, and Bridget Behe. 2015. Consumer response to novel indoor foliage plant attributes: evidence from a rating-based conjoint experiment and gaze analysis. HortScience. Accepted for publication, May 4, 2015.
  • Palma, Marco A., Bridget K. Behe, Charles R. Hall, Patricia T. Huddleston, and Tom Fernandez. Designing discrete choice experiments with an eye on consumers. Submitted to the Journal of International Food and Agribusiness Marketing, April 2015.
  • Rihn, A., H. Khachatryan, B. Campbell, B. Behe, and C. Hall. 2015. Consumer Preferences and Visual Attention to Organic Production Methods and Origin.” (Submitted – Agricultural Economics)
  • Khachatryan, H., A. Rihn, B. Campbell, B. Behe, and C. Hall. “Consumer Response to State Marketing Programs on Ornamental Plants in Florida.” (Submitted – Agricultural and Resource Economics Review).
  • Campbell, Benjamin, Hayk Khachatryan, Bridget Behe, Charles Hall, and Jennifer Dennis. Crunch the can or throw the bottle? Effect of “bottle deposit laws” and municipal recycling programs. Submitted to Ecological Economics, July 10, 2015.
  • Huddleston, Patricia, Bridget Behe, Lynne Sage, R. Thomas Fernandez, Marco Palma, and Charles Hall. 2015. The effect of product expertise and involvement on consumers’ information seeking and decision making process. Submitted to The International Review of Retail, Distribution and Consumer Research, June 10, 2015.
  • Yue, Chengyan, Ben Campbell, Charles Hall, Bridget Behe, Jennifer Dennis, and Hayk Khachatryan. 2015. Consumer preference for sustainable attributes in plants: evidence from experimental auctions. Agribusiness: an International Journal. doi: 10.1002/agr.21435.
  • Campbell, Ben, Hayk Khachatryan, Jennifer Dennis, Charles Hall, Bridget Behe. 2015. Consumer perceptions of ecofriendly and sustainable terms. Agricultural and Resource Economics Review 44(1):1-14.
  • Ingram, Dewayne and Charles Hall. 2015. Life cycle assessment used to determine potential midpoint environment impact factors and water footprint of field-grown tree production inputs and processes. Journal of the American Society of Horticultural Sciences 140(1):102–107.
  • Hall, Charles R. and Dewayne Ingram. 2015. Carbon footprint and production costs associated with varying the intensity of production practices during field-grown shrub production. HortScience 50(3):402-407.
  • Behe, Bridget K., Campbell, Benjamin L., Hayk Khachatryan, Charles R. Hall , Jennifer H. Dennis , Patricia T. Huddleston , and R. Thomas Fernandez. 2014. Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer. HortScience 49(12):1550-1557.
  • Ingram, Dewayne and Charles Hall. 2014. Carbon footprint and related production costs of system components for a field-grown Viburnum x juddi using life cycle assessment. Journal of Environmental Horticulture 32(4):175–181.
  • Khachatryan, Hayk, Chengyan Yue, Ben Campbell, Bridget Behe, and Charlie Hall. 2014. The effects of consideration of future and immediate consequences on willingness to pay for eco-friendly plant attributes. J. Environ. Hort. 32(2):64–70.
  • Cai, Amy, Genhua Niu, Terri Starman, and Charles Hall. 2014. The effect of substrate moisture content on growth and physiological responses of two landscape roses (Rosa hybrida L.). HortScience. 49(6):741–745.
  • Campbell, Ben, Bridget Behe, Hayk Khachatryan, Jennifer Dennis, Charles Hall. 2014. U.S. and Canadian consumer perceptions of local and organic terminology. International Food and Agribusiness Management Review 17(2):21-40.
  • Raudales, Rosa, Tracy Irani, Charles Hall, and Paul Fisher. 2014. Modified-Delphi survey on key attributes for selection of water treatment technologies for horticulture irrigation. HortTechnology 24(3):355-368.
  • Cai, Amy, Genhua Niu, Terri Starman, and Charles Hall. 2014. Response of six garden roses (Rosa x hybrid L.) to salt stress. Scientia Horticulturae 168:27-32.
  • Cai, Amy, Genhua Niu, Terri Starman, and Charles Hall. 2014. Response of 18 Earth-Kind® rose cultivars to salt stress. HortScience 49(5):544–549.
  • Khachatryan, Hayk, Ben Campbell, Charles Hall, Bridget Behe, Chengyan Yue, and Jennifer Dennis. 2014. The effects of individual environmental concerns on willingness to pay for sustainable plant attributes. HortScience 49(1):69–75.
  • Hall, Charles and Dewayne Ingram. 2014. Production costs of field-grown Cercis canadensis L. ‘Forest Pansy’ identified during life cycle assessment analysis. HortScience 49(5):622-627.
  • Rihn, Alicia, Chengyan Yue, Charles Hall, Bridget Behe. 2014. Consumer Preferences for Longevity Information and Guarantees on Cut Flower Arrangements. HortScience, 49(6):769–778.
  • Ingram, Dewayne and Charles Hall. 2013. Carbon footprint and related production costs of system components of a field-grown Cercis canadensis L. ‘Forest Pansy’ using life cycle assessment. J. Environ. Hort. 31(3):169–176.
  • Behe, Bridget K., Charles R. Hall, Benjamin L. Campbell, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue. 2013. Smartphone use and online search and purchase behavior of North Americans: gardening and non-gardening information and products. HortScience 48(2):200-208.
  • Behe, Bridget, Ben Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez, and Chengyan Yue. 2013. Consumer preferences for local and sustainable plant characteristics. HortScience 48(2):209-215.
  • Elam, Emmett, Andrea Stigarll. 2012. Landscape and house appearance impacts on the price of single-family houses. J. Environ. Hort. 30 (4):182-188.
  • Behe, Bridget K., Benjamin L. Campbell,  Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue. 2012, Smartphone use and online search and purchase behavior of North Americans:  gardening and non-gardening information and products. HortScience 48(2):209-215.
  • Yue, Chengyan, Ben Campbell, Charles Hall, Bridget Behe, Jennifer Dennis, Roberto Lopez, and Hayk Khachatryan. 2012. Consumer preference for environment and origin attributes in plants: evidence from experimental auctions. Submitted to the Journal of Agricultural and Applied Economics, August 2012.
  • Campbell, Ben, Yue, Chengyan, Hayk Khachatryan, Charles Hall, Bridget Behe, Roberto Lopez, and Jennifer Dennis. 2012. Consumer segments based on plant purchases reveal preferences for local and sustainable transplants. Submitted to HortScience, August 2012, in revision.
  • Yue, Chengyan, Hayk Khachatryan, Ben Campbell, Charles Hall, Bridget Behe, Roberto Lopez, and Jennifer Dennis. 2012. The effects of the consideration of future consequences on willingness to pay decisions for plant attributes. Submitted to the Journal of Environmental Psychology, February 2012.
  • Mathers, Hannah, Alejandra Acuna, Donna Long, Bridget Behe, Alan Hodges, John Haydu, Ursula Schuch, Susan Barton, Jennifer Dennis, Brian Maynard, Charles Hall, Robert McNeil, and Tom Archer. 2010. Nursery worker turnover and language proficiency. HortScience. 45(1):71-77.

Risk Management

Trade-sponsored Research

Trade Associations

Trade Magazines

Labor & Immigration

Print Friendly