Industry overview
Strategy
Marketing
Financial management and benchmarking
Trade Journals & Industry Publications
Recent Refereed Journal Articles
Risk Management
Trade Sponsored Research
Trade Associations
Trade Magazines
Labor & Immigration
- The View From 30,000 Feet (GrowerTalks, Jan 2010)
- Making Cents of Green Industry Economics — HortTechnology 20(5):832-835.
- Economic Impacts of the Green Industry in the U.S.
- Green Industry Research Consortium (National Survey Database)
- The Economic Impact of the Fresh Produce and Floral Industry
- Lawn and Garden Products in the U.S., 8th Edition
- USDA-NASS Floriculture Crops
- USDA-NASS Nursery Crops
- USDA-FAS (Foreign Agricultural Service) Reports
- 2007 Census of Agriculture
- Our value proposition for the future
- Economic, Environmental, and Health/Well-Being Benefits Associated with Green Industry Products and Services: A Review (Journal of Environmental Horticulture 29(2):96-103.
- Hall, Charles. How to market yourself in a questionable economy. OFA Bulletin. Number 929:1, 8-9. September/October 2011.
- Hall, Charles. Business decisions to help me outshine the competition. OFA Bulletin. 932:1,7-8. March/April 2012.
- Competing During Contractions – American Nurseryman
- How to Survive the Maturing Nursery Marketplace – NMPro
- Behavioral Pricing: Maximizing Value Relative to Customer Expectations (OFA Bulletin)
- Branding Awareness and Willingness-to-Pay Associated with the Texas Superstar and Earth-Kind Brands in Texas. HortScience 45(8):1226-1231.
- Special Research Report #709 – Not Your Grandmother’s Flowers: What combination of flower fragrance and color is preferred by young adult consumers? (2011) Tracy A. Irani, Dave Clark, Becky Raulerson, Deidra Slough, University of Florida, Gainesville
- Special Research Report #708 – Longevity Guarantees: Consumer preferences for redeeming guarantees (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #707 – Longevity Guarantees: Consumer preference for longevity labels on cut flowers (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #706 – Longevity Guarantees: Consumer preferences for guarantees for gifts and different occasions (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #705 – Longevity Guarantees: Consumer preferences for guarantees (2011) Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
- Special Research Report #704 – Longevity Guarantees: Consumer willingness to pay for guarantees and perceptions about satisfaction and/or longevity guarantees from different outlets (2011)Chengyan Yue, Alicia Rihn, Charles Hall, Bridget BeheUniversity of Minnesota, Texas A&M University, Michigan State University
Financial Management and Benchmarking
- Fisher, Paul, Alan Hodges, Bill Swanekamp, and Charlie Hall. 2012. Fine tuning overhead calculations. OFA Bulletin. 933:1,7-11. Sept/Oct 2012.
- Fisher, Paul, Alan Hodges, Bill Swanekamp, and Charlie Hall. 2012. Mine your income statement. OFA Bulletin. 933:1,7-11. May/June 2012.
- Enhancing Profitability in Greenhouse Firms (OFA Bulletin)
- Are You One Bad Spring Away From Bankruptcy? (OFA Bulletin)
- Growers Increase Use of Benchmarking System (OFA Bulletin)
- Benchmarking Your Way to Success! (OFA Bulletin)
- Use Benchmarking to Measure Your Company’s Success (GMPro Series: Part 1)
- Benchmarking Your Way to Success (GMPro Series: Part 2)
- Applying the Strategic Profit Model to the Real World (GMPro Series: Part 3)
- Use Benchmarking to Improve Your Production Metrics (GMPro Series: Part 4)
- Use Benchmarking to Improve Employee Performance (GMPro Series: Part 5)
- Measuring Marketing and Sales Metrics (GMPro Series: Part 6)
- Use Benchmarking to Improve Management Team Metrics (GMPro Series: Part 7)
- Use Benchmarking to Improve Shipping Metrics (GMPro Series: Part 8)
- Production Benchmarks (GMPro Series: Part 9)
- Strategic Profit Spreadsheet (zipped folder)
Trade Journals & Industry Publications
- Hall, Charles R. 2012. Shout it out loud. Nursery Management 28(11):24-28.
- Hall, Charles R. 2012. Making cents: The right people on the bus. Big Grower. Nov 2012.
- Hall, Charles R. 2012. Making cents: Value, relevancy, and authenticity. Big Grower. Sept 2012.
- Hall, Charles R. 2012. Making cents: Ikea-ize the outside. Big Grower. July 2012.
- Hall, Charles R. 2012. Making cents: The whole enchilada. Big Grower. Mar 2012.
- Hall, Charles R. 2012. Making cents: The outlook for 2012 and beyond. Big Grower. Jan 2012.
- Hall, Charles R. 2012. And the winner is… Greenhouse Grower. Oct 2012.
- Hall, Charles R. 2012. Use production inputs wisely. Greenhouse Grower. Sep 2012.
- Hall, Charles R. 2012. Business transitions and growing pains. Greenhouse Grower. July 2012.
- Hall, Charles R. 2012. Politics, presidents, and the economy. Greenhouse Grower. Mar 2012.
- Jones, Michelle, Terri Starman, Charles Hall, Claudio Pasian, and George Staby. 2012. Taking it to the max: How to maintain the quality of your plants during shipping and maximize their shelf life. Greenhouse Management 32(2):62-66.
- Hall, Charles R. 2012. Will 2012 be a repeat of 2011?. Greenhouse Grower. Jan 2012.
- Palma, M.A. and C.R. Hall. 2011. Economic Impacts of the Green Industry in Texas. Texas Nursery and Landscape Association Green Magazine. January 2011. Vol. XIII. No.I: 12-13.
- Thomas, Paul and Charlie Hall. 2011. Steps to implementing benchmark assessment. Greenhouse Management 31(10):74-78.
- Hall, Charles. “Generations X and Y attitudes towards flowers as gifts: Implications for the Floral Industry (Part 5),” Blooming Texan. Volume 37, Number 8, August 2011.
- Starman, T., M. Jones, G. Staby, C. Pasian, and C. Hall. 2011 (July). Shrink the shrink. Part 2. Greenhouse Management 31(7):36-38, 63-64.
- Hall, C., M. Jones, T. Starman, C. Pasian, and G. Staby. 2011 (Jan). Shrink the shrink. Part 1. January 2011. Greenhouse Management 31(1):38-42.
- Hall, Charlie, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, and Chengyan Yue. 2011. Demand for sustainability, Part 1: How appealing are biodegradable containers? Greenhouse Grower 29(1):72-76.
- Lopez, Roberto, Jennifer Dennis, Bridget Behe, Charlie Hall, Chengyan Yue, and Ben Campbell. 2011. Demand for sustainability, Part 2: What are growers doing about sustainability? Greenhouse Grower 29(2):32-36.
- Behe, Bridget, Ben Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez, and Chengyan Yue. 2011. Demand for sustainability, Part 3: No two consumers are alike. Greenhouse Grower 29(3):32-36.
- Campbell, Benjamin, Bridget Behe, Charlie Hall, Jennifer Dennis, Roberto Lopez, and Chengyan Yue. 2011. Demand for sustainability, Part 4: The value of biodegradable containers. Greenhouse Grower 29(4):40-44.
- Yue, Chengyan, Jennifer Dennis, Bridget Behe, Charlie Hall, Benjamin Campbell, and Roberto Lopez. 2011. Demand for sustainability, Part 5: Consumer interest in “green” plants. Greenhouse Grower 29(5):58-60.
- Hall, Charles. “Generations X and Y attitudes towards flowers as gifts: Implications for the Floral Industry (Part 4),” Blooming Texan. Volume 36, Number 12, December 2010.
- Thomas, Paul and Charles Hall. “Using benchmarking to improve shipping metrics” Greenhouse Management & Production,” Volume 30, Number 11, November, 2010.
- Thomas, Paul and Charles Hall. “Know your costs: Operational benchmarks can improve production efficiency and boost overall profits” Nursery Management & Production,” Volume 26, Number 10, October, 2010.
- Thomas, Paul and Charles Hall. “Use benchmarking to improve management team metrics” Greenhouse Management & Production,” Volume 30, Number 8, August, 2010.
- Hall, Charles. “Generations X and Y attitudes towards flowers as gifts: Implications for the floral industry (Part 3),” Blooming Texan. Volume 36, Number 8, August 2010.
- Hall, Charles and Paul Thomas. “Measuring Marketing and Sales Metrics” Greenhouse Management & Production,” Volume 30, Number 6, June, 2010.
- Jefers, Drew, Bill Klingeman, Marco Palma, and Charlie Hall. “Bareroot Liners,” Nursery Management & Production, Volume 26, Number 6, June 2010.
- Thomas, Paul and Charles Hall. “Use benchmarking to improve employee performance” Greenhouse Management & Production,” Volume 30, Number 5, May, 2010.
- Thomas, Paul and Charles Hall. “Use benchmarking to improve your production metrics” Greenhouse Management & Production,” Volume 30, Number 4, April, 2010.
- Hall, Charles and Paul Thomas, “Applying the strategic profit model in the real world” Greenhouse Management & Production,” Volume 30, Number 3, March, 2010.
- Hall, Charles and Alan Hodges, “Growers Increasing Use of Online Benchmarking System,” OFA Bulletin, Number 922, July/August 2010.
- Hall, Charles and Paul Thomas, “Benchmarking Your Way To Success: Part 2” Greenhouse Management & Production, Volume 30, Number 2, February, 2010.
- Hall, Charles and Paul Thomas, “Use Benchmarking to Measure Your Company’s Success, ” Greenhouse Management & Production,” Volume 30, Number 1, January, 2010.
- Hall, Charles. 2010. The view from 30,000 feet. GrowerTalks, 72(9).
- Hodges, Alan, Charles Hall, Bridget Behe, Jennifer Dennis, and Robin Brumfield. “Regional Benchmarking Survey: Pricing, Advertising, and Expansion,” Nursery Management & Production, Volume 26, Number 1, January 2010.
Recent Refereed Journal Articles
- Elam, Emmett, Andrea Stigarll. 2012. Landscape and house appearance impacts on the price of single-family houses. J. Environ. Hort. 30 (4):182-188.
- Behe, Bridget K., Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue. 2012, Smartphone use and online search and purchase behavior of North Americans: gardening and non-gardening information and products. HortScience 48(2):209-215.
- Behe, Bridget, Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue. 2012. Consumer preferences for local and sustainable plant production characteristics. HortScience 48(2):200-208.
- Yue, Chengyan, Ben Campbell, Charles Hall, Bridget Behe, Jennifer Dennis, Roberto Lopez, and Hayk Khachatryan. 2012. Consumer preference for environment and origin attributes in plants: evidence from experimental auctions. Submitted to the Journal of Agricultural and Applied Economics, August 2012.
- Campbell, Ben, Yue, Chengyan, Hayk Khachatryan, Charles Hall, Bridget Behe, Roberto Lopez, and Jennifer Dennis. 2012. Consumer segments based on plant purchases reveal preferences for local and sustainable transplants. Submitted to HortScience, August 2012, in revision.
- Yue, Chengyan, Hayk Khachatryan, Ben Campbell, Charles Hall, Bridget Behe, Roberto Lopez, and Jennifer Dennis. 2012. The effects of the consideration of future consequences on willingness to pay decisions for plant attributes. Submitted to the Journal of Environmental Psychology, February 2012.
- Palma, Marco, Callie McAdams, Ariun Isdorj, and Charles Hall. 2012. A nonhypothetical ranking and auction mechanism for novel products. Journal of Agricultural and Applied Economics. Accepted for publication July 25, 2012.
- Cai, Amy, Terri Starman, Genhua Niu, Leo Lombardini, and Charles Hall. 2012. Response of selected garden roses to drought stress. HortScience 47(8):1050–1055.
- Palma, Marco A., Charles R. Hall, Ben Campbell, Hayk Khachatryan, Bridget Behe, and Sue Barton. 2012. Measuring the effects of firm promotion expenditures on green industry sales. J. Environ. Hort. 30(2):83-88.
- Palma, M.A., C.R. Hall and A. Collart. 2011. Repeat buying behavior for ornamental plants: A consumer profile. Journal of Food Distribution Research 42(2):67-77.
- Hall, Charles R. and Alan W. Hodges. 2011. Economic, environmental, and social benefits of lifestyle horticulture. Chronica Horticulturae. 51(4):5-8.
- Niu, G., R.I. Cabrera, T.W. Starman, and C.R. Hall. 2011. Water conservation in ornamental crops through the use of alternative irrigation water sources. HortTechnology 21(6):694-695.
- Pemberton, Brent, Michael Arnold, Tim Davis, Daniel Lineberger, Cynthia McKinney, David Rodriguez, Larry Stein, Charles Hall, Marco Palma, and Richard De Los Santos. The Texas Superstar® program: Success through partnership. HortTechnology 21(6):698-699.
- Hodges, Alan W., Marco A. Palma, and Charles R. Hall. 2011. Economic contributions of the green industry in the United States, 2007. HortTechnology 21(5):628-638.
- Guo, Xianfang, Chengyan Yue, and Charles Hall. 2011. Investing factors affecting the U.S. national nursery trade: The implications from a gravity model. HortScience. 46(11):1518–1522.
- Rihn, Alicia, Chengyan Yue, Bridget Behe, and Charles Hall. 2011. Generations X and Y attitudes towards fresh flowers as gifts: Implications for the floral industry. HortScience 46(5):736-743.
- Hall, Charles R. and Madeline W. Dickson. 2011. Economic, environmental, and health/well-being benefits associated with green industry products and services: A review. Journal of Environmental Horticulture. 29(2):96-103
- Hall, Charles R., Alan W. Hodges, and Marco A. Palma. 2011. Sales, trade flows, and marketing practices within the U.S. nursery industry. Journal of Environmental Horticulture. 29(1):14–24.
- Yue, Chengyan, Jennifer Dennis, Bridget Behe, Charles Hall, Benjamin Campbell, and Roberto Lopez. 2011. Investigating consumer preference for organic, local, or sustainable plants. HortScience 46(4):610-615.
- Yue, Chengyan, Charles R. Hall, Bridget K. Behe, Benjamin L. Campbell, Jennifer H. Dennis, and Roberto G. Lopez. 2010. Investigating consumer preference for biodegradable containers. Journal of Environmental Horticulture 28(4):239-243.
- Yue, Chengyan, Charles R. Hall, Bridget K. Behe, Benjamin L. Campbell, Jennifer H. Dennis, and Roberto G. Lopez. 2010. Are consumers willing to pay more for biodegradable containers than for plastic ones? Journal of Agricultural and Applied Economics 42(4):757-772.
- Jeffers, Andrew, William Klingeman, Charles Hall, Marco Palma, David Buckley, and Dean Kopsell. 2010. Estimated nursery liner production costs for ornamental plant stock. HortTechnology 20(4):804-811.
- Behe, Bridget, Benjamin Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez, and Chengyan Yue. 2010. Gardening consumer segments vary in ecopractices. HortScience 45(10):1475-1479.
- Lopez, Roberto, Jennifer Dennis, Bridget Behe, Charles Hall, Chengyan Yue, and Benjamin Campbell. 2010. Sustainable production practices adopted by greenhouse and nursery plant growers. HortScience. 45(8):1232-1237.
- Collart, Alba J., Marco A. Palma, and Charles R. Hall. 2010. Branding awareness and willingness-to-pay associated with the Texas Superstar™ and Earthkind™ brands in Texas. HortScience. 45(8):1226-1231.
- Hall, Charles. 2010. Making cents of green industry economics. HortTechnology. 20(5):832-835.
- Hall, Charles, Benjamin Campbell, Bridget Behe, Chengyan Yue, Jennifer Dennis, and Roberto Lopez. 2010. The appeal of biodegradable packaging to floral consumers. HortScience. 45(4):583-591.
- Yue, Chengyan and Charles Hall. 2010. Traditional or specialty cut flowers? Estimating U.S. consumers’ choice of cut flower varieties at non-calendar occasions. HortScience. 45(3):382-386.
- Campbell, Benjamin L. and Charles R. Hall. 2010. Effects of pricing influences and selling characteristics on plant sales in the green industry. HortScience. 45(4):575-582.
- Palma, M.A., Y. Chen, C. Hall, D. Bessler, and D. Leatham. 2010. Consumer preferences for potted orchids in the Hawaiian market. HortTechnology. 20(1):239-244.
- Mathers, Hannah, Alejandra Acuna, Donna Long, Bridget Behe, Alan Hodges, John Haydu, Ursula Schuch, Susan Barton, Jennifer Dennis, Brian Maynard, Charles Hall, Robert McNeil, and Tom Archer. 2010. Nursery worker turnover and language proficiency. HortScience. 45(1):71-77.
- Green Industry Risk Management
- USDA Risk Management Agency
- USDA-ERS Risk Briefing Room
- Hortica Insurance
- Live Asset Insurance
- Managing Equipment and Supply Inventory (translated into Estonian)
- American Floral Endowment
- SNA Research Conference Proceedings
- Journal of Environmental Horticulture
- Floral Marketing Research Fund
- OFA – An Association of Horticultural Professionals
- Society of American Florists
- American Nursery & Landscape Association
- Horticultural Research Institute
- PMA Floral Council
- America in Bloom
- Association of Specialty Cut Flower Growers
- Colorado Nursery & Greenhouse Association
