Tag Archives: differentiation

We enhance the quality of life…period.




The plethora of benefits provided by flowers, shrubs, and trees is not common knowledge, let alone ingrained in modern day American culture. Humans often have difficulty in even seeing flowers or plants in their own environment, much less connecting plants to tangible benefits – a phenomenon called plant blindness. For most people, flowers and other plants are a part of the subconscious sector of mental life, perceived as the backdrop, not the main actors in the playing out of our everyday lives. All industry firms need to emphasize… Read More →




Super Bowls ads disappoint




This pretty well sums it up: “The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn’t tell what the product was trying to get across.” Missed the commercials or just want to find out about which ones were the most… Read More →




Who will survive the downsizing?




Click here to see a short (02:13 min) video clip regarding the downsizing we’ve seen in recent years in the green industry.




America in Bloom receives award




America in Bloom has been named to the 2010 Associations Advance America Honor Roll, a national awards program sponsored by the American Society of Association Executives & The Center for Association Leadership in Washington, D.C. The prestigious awards program recognizes associations that propel America forward – with innovative projects in education, skills training, standards setting, business and social innovation, knowledge creation, citizenship, and community service. Although association activities have a powerful impact on everyday life, they often go unnoticed by the general public. “America in Bloom’s program truly… Read More →




Spring Pack Trials Excursion for Greenhouse Growers




A bus trip for greenhouse growers is being planned to next year’s California Spring Pack Trials from April 9 -13, 2010. Dr. Mark Bridgen of Cornell University, along with Dr. Brian Krug of the University of New Hampshire, Dr. Roberto Lopez of Purdue University, and Dr. Neil Mattson of Cornell University, have organized an intense, educational trip to several of the key Spring Trial locations. The trip is designed specifically for greenhouse growers and other horticulture professionals. The trip itinerary is jam-packed; the days begin early and continue… Read More →




What a difference a value proposition makes!




From today’s Harvard Business Daily Stat: 76% of frequent fliers would switch airlines in order to have Wi-Fi access in the air, according to a new survey by Wakefield Research and the Wi-Fi Alliance. 71% would prefer Wi-Fi over a meal, and 55% would change their travel plans by a day to avoid being out of touch during the flight. 94% say Wi-Fi is “the best thing airlines have done” in the last three years. OK, admittedly these are stated versus revealed preferences, but obviously, such behavioral change… Read More →




Retail Holiday Outlook




Two independent surveys project the troublesome holiday outlook for retailers: According to the National Retail Federation’s (NRF) 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $832.36 on holiday-related shopping, up a paltry 1.9 percent over last year’s $816.69. This represents the lowest increase in planned consumer spending since the survey began in 2002. A Deloitte survey released Wednesday was a bit more bleak in its findings. Almost six in 10 consumers said they would reduce spending this holiday… Read More →




Starbucks vs The Little Guy




As anti-corporate crusaders are now discovering, instead of advocating for legal prohibitions on chain stores or attempting to zone the offending businesses off of Main Street USA, mom-and-pop shops can successfully combat the coffee behemoth by using old-fashioned market competition. Click here to view the ReasonTV video called “Starbucks vs the Little Guy“




Solving the cost-price squeeze




According to Table 10 in today’s BEA report, real disposable personal income increased in July by 1.2% compared to July last year, following a 3.4% annual increase in June and 6.3% increase in May. Both growth rates (May and June) were above the 2.6% average growth in real disposable income since 2001, following 7 months (October 2007 to April 2008) of below-average growth. Although real disposable income growth showed weakness in the last quarter of 2007 (0.6%) and the first quarter of 2008 (-0.7%), the above-average, year-to-year growth… Read More →




Seeley Conference Begins Today




For the next several days, I will be participating in the Seeley Conference here at Cornell University (for more info, see www.hort.cornell.edu/seeleyconference). The topic of the day? One of my favorites, of course, differentiation in the marketplace! As you have heard me say in previous posts many times, in a time of heightened rivalry resulting from a maturing marketplace, firms need to differentiate themselves from the competition. This year’s topic — “Profit Squeeze: Is Differentiation the Solution?” — addresses changes in the industry’s marketplace, focusing on differentiation and… Read More →