Seeley Conference Begins Today

For the next several days, I will be participating in the Seeley Conference here at Cornell University (for more info, see www.hort.cornell.edu/seeleyconference). The topic of the day? One of my favorites, of course, differentiation in the marketplace!

As you have heard me say in previous posts many times, in a time of heightened rivalry resulting from a maturing marketplace, firms need to differentiate themselves from the competition. This year’s topic — “Profit Squeeze: Is Differentiation the Solution?” — addresses changes in the industry’s marketplace, focusing on differentiation and innovation as ways to achieve success.

Stay tuned for insights gleaned from the conference!

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