Join us for a Webinar on January 15
In this webinar, Dr. Jennifer Dennis of Purdue University will discuss the value of local and sustainable labels. One of the strategies to maximize customer share in the environmentally-conscious consumer market segment is centered on investigating individuals’ understanding and concerns about the contemporary environmental issues and offer products (that are designed) that promise to mitigate selected environmental problems. Previous studies have shown that consumers are interested in eco-friendly products and the use of ecolabels has grown rapidly worldwide. In this webinar, Dr. Dennis will discuss how this plays out in the green industry today.
Title: The Value of Local and Sustainable Labels
Date: Tuesday, January 15, 2013
Time: 11:00 AM – 12:00 PM CST
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