Seeley Conference 2011

Floriculture’s Biggest Opportunity:
Creating Consumer MindShare 


Meeting Introduction

The Mind of the Consumer — Consumer Behavior Effects on Retail Trends and Preferences.
Mary Brett Whitfield, Kantar Retail

Drilling it Home to the Floral Industry — Retail florists & internet channels
Bob Williams, Smithers Oasis Co.

Mass Market and Supermarket Channels
Stan Pohmer, Pohmer Consulting Group

The Power of Plants and People — “We’re more than just pretty”
Charlie Hall, Ellison Chair, Texas A & M University

Plant Blindness
Katy Moss Warner, America in Bloom

Using Social Media to Increase Mindshare — Articulating the “more than pretty” value proposition
Lisa Paschke, VP of Marketing and Sales, Bachman’s
Beth Zwinak, manager of Tagawa Gardens
Suzi McCoy, The Garden Media Group

Community Involvement as a Way to Increase Mindshare — “We do this because it pays”
Living with neighbors – Jim Gapinski, Heartland Growers
Opening the Greenhouse – Kasey Cronquist, California Cut Flower Commission
Reaching out to the Community – Brian Wheat, Lafayette Florist and Greenhouses
The Westfield NJ story – Dave Williams, Williams Nursery

Creating the Urban Connection
Connecting at Retail: Florists – Tim Farrell – Teleflora Design Team and Farrell’s Flowers
Connecting at Retail: Garden Centers – Ian Baldwin – Industry consultant

Creating the Urban Connection: In Your Face Horticulture
Adam Schwerner – Chicago Park District
Reflections and perspectives of Cornell Applied Economics and Marketing students

Recap – Stan Pohmer

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