Tag Archives: demographics

Recessionary demographics

From the Calculated Risk blog — Provisional birth rate data for 2010 was released in June and shows a possible impact of the last recession. From the National Center for Health Statistics: Recent Trends in Births and Fertility Rates Through 2010. The NCHS reports: The provisional count of births in the United States for 2010 (12-month period ending December 2010) was 4,007,000. This count was 3 percent less than the number of births in 2009 (4,131,019) and 7 percent less than the all-time high of 4,316,233 births in 2007…. Read More →

Demography is Destiny

BNH spoke to Ken Gronbach, author of The Age Curve: How To Profit from the Coming Demographic Storm (AMACOM, 2008) and Common Census: The Counter-Intuitive Guide to Generational Marketing (Ford Odell Group, 2005). Gronbach, who ran an ad shop, KGA Advertising, in Middletown for years, sees in demographic trends reasons to espouse what most would describe as a contrarian view on America’s and China’s economic futures. Gronbach says demographics are destiny and marketers and public decision makers disregard them at their peril. BNH Publisher Mitchell Young interviewed Gronbach…. Read More →