The mission of this Chair is to advance the health and vitality of the floriculture industry on a national and international scope through exemplary academic leadership, cutting edge applied research, innovative extension outreach programs, and by mentoring well-educated, impassioned leaders to support the future of floriculture.

The banner links at the top of this page direct you to the blog page that has news and announcements, a special page of the benefits of plants, a section on marketing and economics-related resources, sections on sustainability and water-related resources, and a link to the EAGL program (Executive Academy for Growth and Leadership) which offers executive education for greenhouse and nursery growers.

On the right-hand side of this page, there are links to an About the Chair section that provides details on how the Ellison Chair was established and a section with member profiles of the Advisory Committee, a section with link to Multimedia resources, as well as links to recent Blog posts and a signup link to the blog.