Rotating Seats

  • Ken Altman (Center for Applied Horticultural Research)
  • Bill Foster (BioWorks, Inc.)
  • Ricardo Campos (Fred Gloeckner & Company)
  • Jim Daly (Smithers-Oasis)
  • Lloyd Traven (Peace Tree Farm)
  • Martha Trubey (Berger Peat Moss) – Ex-Officio
  • Justin Marotta (Possum Run Greenhouse) – Ex-Officio
  • Jan Couch (Syngenta) – Ex-Officio
  • Wanda Weder (Highland Supply Corporation) – Ex-Officio

Ken Altman
(third term expires 2021)


Altman Plants
Center for Applied Horticultural Research

Owner/Founder of Altman Plants and Center for Applied Horticultural Research, Ken Altman began a plant collection in 1975 in his Los Angeles backyard. What started out as an innocent hobby, based on an avid interest in plants, slowly transformed itself into a wholesale nursery business encompassing over 880 acres in three states. The business began with a plant catalog of unusual succulents.  The retailers loved the unusual and varied plant material and so did their customers. Altman Plants became more and more important to these retailers because of their quality plants and innovative products.  Recently, Ken has founded The Center for Applied Horticultural Research (CfAHR), a non-profit organization with the purpose of addressing, through research, the practical issues the nursery and floriculture industry face.



Bill Foster

Bill Foster
(third term expires 2019)


BioWorks, Inc.

Bill Foster is President & CEO of BioWorks, Inc. BioWorks provides environmentally response, safe and cost-effective solutions to the horticulture industry. Education: B.S. Va Tech; M.S. Univ. of Florida. Experience: Superintendent, Ornamental Horticulture Research Station – Auburn University. Various Management, Marketing, and Research & Development positions with The Scotts Company and IMC Vigoro prior to joining BioWorks in 1998. Professional Organizations:  BPIA – BioPesticide Industry Alliance (founding member and former Chair Person); Member – OFA, SAF, America In Bloom.




Ricardo Campos
(first term expires 2021)


Fred Gloeckner & Company



Jim Daly
(first term expires 2021)



Jim Daly is Vice President of Global Floralife & Grower Operations and Corporate Research with Smithers-Oasis.  Jim leads Floralife and Grower divisions for Smithers-Oasis along with companywide research. A recognized leader in the research and development of post harvest care and handling products, Jim Daly has been in the floral industry for more than thirty years. During that time, he has worked on every continent except Antarctica, spending time in over thirty-three countries in the world, working with the flower and plant markets. His contributions have included work on improved manufacturing procedures for care and handling products, innovative approaches for crop treatments, and developing products for all stages of transport care, from grower to end consumer.Jim has published many articles on trade within the floral industry. He co-authored the Flowers and Plant Care manual published by the Society of American Florists and wrote the Floralife® Care and Handling manual. He has conducted seminars on care and handling around the world, educating growers, transportation companies, and a wide range of retailers including wholesalers, supermarkets, big box chains and independent businesses. Jim has served on numerous committees for the Society of American Florists, including the Wholesale Council, and is the current chair elect for the American Floral Endowment.




Lloyd Traven
(first term expires 2021)


Peace Tree Farm

Friends and fellow horticulturalists have called Lloyd a ‘mad scientist’ and ‘plant geek’ due to his passion for growing quality plants matched only by his commitment to using advanced technology combined with sustainable and organic growing techniques.

Lloyd graduated summa cum laude from Delaware Valley College of Science & Agriculture in 1979 and attended Cornell University Graduate School in floriculture and ornamental horticulture. In the 1980’s Lloyd worked in market research and special projects at Ball Seed Company developing Spark Plug, pelleted seed products and worked on the Genesis Seed project.

Lloyd and wife Candy purchased the Peace Tree Farm property in Bucks County, Pennsylvania in 1983. They have grown Peace Tree Farm from ‘the little greenhouses up on the hill’ to an established and respected operation among international horticulture. Lloyd is a technology guru and advocate for small growers, being among the first to successfully invest in sophisticated environmental control systems for their operation. He conducts seminars and makes presentations at growing industry conferences and conventions.

As an author Lloyd has contributed to GMPro Magazine, OFA Bulletin, Greenhouse Product News, Greenhouse Grower, and GrowerTalks. He is a member of the Council of Advisors for GMPro Magazine and Greenhouse Product News.




Justin Marotta
(three terms 2008-2017)


Possum Run Greenhouse

Founder of the Possum Run Greenhouse, a 100,000-square-foot growing and retail space in Bellville, Ohio, grew up in a greenhouse family. In fact, after World War II, his grandfather’s operation northeast of Cleveland supported three families—his granddad’s, his dad’s and his uncle’s. “I was the first one in my family to go to college, and I had no intention of working in the greenhouse industry,” Marotta asserts. After graduating with a degree in business administration from Ashland (Ohio) College in 1972, Marotta went to work as a personnel director for a large retailer. “But subconsciously, I found myself being drawn back into a business I could control myself,” he says. “So, in 1974, I returned to the only industry I knew. I bought a dilapidated building with a small greenhouse in Bellville, and Possum Run was born.” Though the business started out serving only other growers, today Possum Run generates a balance of wholesale and retail sales, and has 24 employees, about 800 wholesale clients and anywhere between 5,000 and 10,000 regular retail customers. Marotta attributes his long-term success to the brand Possum Run has built in the community. He notes that the company always seeks the latest and greatest in the marketplace for its customers, and that he and his wife, Lynn, who introduced the retail side of the business, grew the company based on consumer demand.




Jan Couch
(three terms 2007-2016)



Graduate of Texas A&M University in Horticulture.Graduated Summa cum Laude Winner of student paper based on research project “Rapid Graft Propagation of American Hybrid Grapes” at ASHS Southern Region Conference. Began work as an agricultural sales rep for Stauffer Chemical Company. In the field of Horticulture have worked with Smither’s Oasis, Scotts, Uniroyal/Chemtura. Work with Syngenta customers as Ornamental Sales Specialist for 8 states. Extensive experience advising greenhouse and nursery growers on the use of plant growth regulators and crop protection products in the South. Past State Chair of the Education Committee of The Texas Nursery and Landscape Assn and current Education Committee member, former TNLA regional officer and board member, Steering Committee member for Southwest Growers Conference. Member and committee chair person with the Native Plant Society of Texas Boerne Chapter, mentor with Maples for Boerne project and active in Cibolo Nature Center. Hobbies—Wildlife and vegetable gardening, cooking, pets.



HIghland Supply

Wanda Weder
(three terms 2007-2016)


Highland Supply Corporation

Owner, Highland Supply Corporation. Highland Supply Corporation is the world’s leading manufacturer of floral packaging solutions. Founded in 1937, HSC has been an innovative force in floral packaging for nearly seven decades. Our founder, Erwin Weder, introduced decorative foil to florists in the early years – demonstrating that decorated potted plants sold more quickly and for a higher price than plain items. That watershed moment was the beginning of a legacy filled with innovation: Beauty Corsage Bags, Plastifoil® florists foil, Clearphane® film, Speed Covers®, Speed Sheets®, SizzlePak® shred and many more. Today, that spirit of innovation continues with Monza* & Tessera* plant wrapping sheets and rolls, Gossamer Cloth® and Flora Fuente® flexible vases. Developing packaging solutions to enhance and upgrade your potted plants and flowers is what Highland Supply does best. We’ve been helping our customers succeed since 1937.








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