Join us for a webinar on August 14!
In this webinar, Dr. Ben Campbell of the University of Connecticut will discuss the value of local and organic labels on the likelihood of consumers purchasing plants, as well as their willingness to pay any price premiums for them. Are there segments of consumers that would respond more positively to these attributes? Does it make a difference if we’re talking about edibles versus ornamentals? Join us in this webinar to find out the answers to these questions and more!
Dr. Ben Campbell is an Assistant Professor and Extension Economist at the University of Connecticut. He earned his B.S. and M.S. from Auburn University and his PhD in Agricultural Economics from Texas A&M University. From 2010 to 2012 he served as a Research Scientist in Horticultural Economics at the Vineland Research and Innovation Centre in Vineland Station, Ontario, where he established and ran the horticultural economics program and conducted market research and analysis, and new product integration in the Canadian horticultural market. His current extension and research efforts are mostly focused on the Green Industry along with other specialty crops. These efforts revolve around enhancing the production and consumption of specialty crops.
Title: Implications of Local or Organic Plant Labeling on Plant Sales in the Green Industry
Date: Wednesday, August 14, 2013
Time: 11:00 AM – 11:45 AM CDT
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