Landscape service firms must do 2 things if they are to make money in today’s competitive Green Industry environment — (1) develop an accurate estimate of hourly field-labor costs and (2) develop a system to fully recover overhead expenses. Once this is accomplished, generating realistic (and profitable) bids and estimates becomes a much more straightforward task. Benchmarking the firm’s performance relative to similarly-sized businesses is also a mandatory managerial task for those who desire to see their business grow and prosper. More detailed information can be found in a presentation delivered at the recent education seminar held by the Southeast Texas Nursery Growers Association. Click here to view this presentation.