After being out of the office at 5 different meetings over the last two weeks and talking to literally dozens of folks about their business performance this spring, I am convinced now, more than ever, that those who are successfully differentiating themselves from the competition are weathering this economic contraction better than those who aren’t.
Not that there isn’t some belt-tightening going on. There is plenty of that, but those who are focused on their marketing strategies [and even expanding them] are confident that they are gaining ground instead of losing it.