This year’s Seeley conference will focus on ways the multi-faceted floriculture industry can increase consumer recognition (MindShare). We invite you to register now for the conference. Early registration is due June 3rd, after that the registration fee increases. Please Note! Hilton Garden Inn has extended the guaranteed hotel rate until June 3rd, after that date the rate and availability no longer guaranteed. On-line registration and full conference information is available at: http://www.hort.cornell.edu/seeleyconference/
The Seeley Board is pleased to announce that Mary Brett Whitfield, Senior Vice President at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley conference. Mary will speak on: “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior”. Following Mary’s presentation Bob Williams of Smithers Oasis Co. will address how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.” Then Stan Pohmer of the Pohmer Consulting Group will discuss implications for “Mass Market and Supermarket Channels.”
Mary Brett Whitfield, Senior VP, leads shopper insights research and content development for Kantar Retail. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis, competitive positioning work, apparel retailing, and online retailing. Check out Mary in action at: http://www.youtube.com/watch?v=XhOmfB3uR8I&feature=player_embedded