Some time ago, Wal-Mart announced its attempt to lead the creation of a sustainability index. The idea was to provide consumers with clear guidance on the impact of what they bought. Instead of wondering why one product cost a buck more than a different brand, they would have some information on why. Along the way, it was hoped that such transparency would lead to greater competition between firms to drive costs out of the system in a responsible fashion. So how’s that all going? According to Fortune (Jul 13), not so well, forcing Wal-Mart to back off some of its initial goals.
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Hat Tip to Stan Pohmer for the link!