The article linked above appears on the Marketing Daily website and talks about the anticipated 33% annual growth that is expected in the pet foods market over the next 5 years. That is not a typo — 33% annual growth — in the mist of a less-than-stellar recovery that is laced with uncertainty. So this kind of growth points to one thing…people love their pets!
I wonder if they love their plants as much as they love their pets. Recent sales in the industry probably indicate otherwise. That’s probably because we’ve sold ourselves on the merit of our aesthetic enhancement more so than our economic, environmental ecosystem services, and health/well-being benefits. So while plants have certain advantages compared to pets (who eat a lot and leave surprises in the yard), we have yet to sufficiently emphasize those things and it continues to bite us in the rear (pun intended).