Join us for a webinar on September 24!
Dr. Marvin Miller, market research manager of Ball Horticultural Company, will discuss a case study of how one garden center tackled the challenge of a widespread disease infestation in its market area to reinforce its value as an information source and replace the sales of one of its top lines. The net result was more customers, enhanced credibility, and increased total sales from effective advertising, publicity and public relations.
Dr. Marvin N. Miller is market research manager for Ball Horticultural Company, West Chicago, Illinois, U.S.A. Marvin has both a B.S. in Horticulture and a M.S. in Agricultural Economics from Purdue University and a PhD in Food and Resource Economics, majoring in Agricultural Marketing from the University of Florida. He has been with Ball since 1983. The focus of his research efforts involves the changing structure, conduct, and performance of the horticulture industry, with current emphasis on North American floriculture. He travels extensively visiting both greenhouses and retail establishments. Marvin also frequently writes and speaks about industry trends affecting the industry.
Marvin has served on the American in Bloom Board of Directors since its founding in 2001. Marvin was Vice President of the Board from 2005-present and has served as President of the Board since 2005. In addition to AIB activities, Marvin is active in a number of other horticultural industry organizations, regularly interacts with horticulture faculty throughout the U.S., and is himself an active gardener, chairing the Landscape and Grounds Committee of his homeowners association.
Title: Using Promotion to Increase Your Value Proposition
Date: Tuesday, September 24, 2013
Time: 10:00 AM – 11:00 AM CDT
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