Despite the current economic situation, the proportion of American adults purchasing fresh flowers or plants for Mother’s Day held steady compared to 2007. A solid 36.7 percent of adult consumers purchased floral gifts for the holiday, less than one half of one percent below the finding in 2007 (37.1 percent). Forty-three percent of adult males and 31 percent of adult females made floral purchases for Mother’ Day.
Source: Synovate’s eNation online survey, commissioned by SAF, of 1,000 adults age 18 or older in the contiguous U.S., conducted May 12-14, 2008; SAF website.