The National Floriculture Forum (NFF) is an educational meeting of university professors, graduate students, government scientists, and industry leaders in floriculture that has been held annually for over a decade. This meeting brings together the floricultural community to: (1) address issues of importance to the floriculture industry, (2) form collaborative relationships, and (3) learn more about the floriculture industry and from each other. This meeting is the only one of its kind and continues to bring more members of the floriculture community together each year. The importance of the NFF has increased recently as the number of horticulture departments and associated funding levels have decreased.
Texas A&M University is hosting the next NFF on March 10-11, 2011 in Dallas, Texas. This will provide exposure to a wide range of floriculture crops, production facilities, and climatic conditions in the Southwestern region of the U.S. The impacts of the meeting are far-reaching: influencing undergraduate and graduate programs at participating universities, strengthening relationships between industry and academia, and bolstering the identity of floriculture.