This pretty well sums it up:
“The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn’t tell what the product was trying to get across.”
Missed the commercials or just want to find out about which ones were the most liked and which ones had the best best brand recall (hint: they don’t always match up)…click here for the analysis from Advertising Age. Probably a few implications for the green industry, huh? Also interesting is the use of social media to pre-release the ads and also in measuring effectiveness.