Tag Archives: market research
This pretty well sums it up: “The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn’t tell what the product was trying to get across.” Missed the commercials or just want to find out about which ones were the most… Read More →
There has been some relatively good news regarding consumer spending lately…consider these tidbits: The Conference Board Consumer Confidence Index which had declined in July, improved moderately in August — source. We did not see a significant decrease in back-to-school spending despite the continued concerns over the economy — source. There is strong evidence that firms who are focused on their core customers continue to prosper — source. The demand for lawn and garden consumables like fertilizers, pesticides, growing media, seeds, mulch, etc. are expected to increase by 3.4… Read More →
How should your marketing change because of the recession? Harvard professor John Quelch has eight tips for Marketing Your Way Through a Recession: 1. Research the customer. Instead of cutting the marketing budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone purchases, trade down, or buy less. Must-have features of yesterday are… Read More →
Floriculture producers in the following states who generate $10,000 or more in gross annual sales are urged to complete the U.S. Department of Agriculture’s annual Floriculture Production Survey by mid-January. Surveys were mailed on Dec. 8, 2008. The states included in the annual survey include California, Florida, Hawaii, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, and Washington. The survey provides the only detailed information about the production and sales of cut flowers, flowering, bedding and foliage plants, and cultivated florist… Read More →
This article in the September issue of the Harvard Business Review answers the question “What causes companies to fail spectacularly?” A recent study of 750 of the biggest U.S. business disasters of the past 25 years reveals that seven popular but risky strategies are often to blame. Drawing on that extensive research, Paul Carroll, a journalist, and Chucka Mui, a fellow at Diamond Management & Technology Consultants, describe seven sirens that lure companies onto the rocks. Click here to download an audio slideshow about how to avoid failure.
Several in the Green Industry have postulated regarding the impacts of generic promotion programs and there are rumblings (at least there were before the economy slowed) of another industry-wide generic promotional program surfacing. It behooves us to consider all of the case study experiences before embarking on such a task. To that end, the most recent HortScience contained an article analyzing the effectiveness of Texas citrus promotions that also has some interesting insights for other commodity promotion programs. This study finds that Texas citrus promotion programs have effectively… Read More →
A recent article published by Dr. Terri Starman (TAMU) et al. in the April 2008 issue of HortScience is entitled Consumer Preferences for Price, Color Harmony, and Care Information of Container Gardens. The abstract of the article’s findings is below. Retail sales of container gardens have increased dramatically in recent years, rising 8% from 2004 to 2005, to $1.3 billion. The objective of this study was to determine consumer preferences for three attributes of container gardens; color harmony, price, and amount of care information provided with the purchase…. Read More →