Tag Archives: Seeley Conference

Program set for 2011 Seeley Conference

Floriculture’s Biggest Challenge: Creating MindShare Opportunities In today’s post-recession marketplace, the “reborn consumer” is asking tougher questions. She is making more critical decisions as to what is really important and what she really needs. Marketers can no longer assume the consumer will return to buy what she has bought before. Indeed, total consumption levels have already returned to pre-recession expenditure levels, but not every subsector of the economy has rebounded, as the consumer is spending differently, buying more in some categories and less in others. Join us at… Read More →

Last chance to register for Seeley Conference

The 25th annual Seeley conference is only 2 weeks away (June 26-29, 2010 in Ithaca, NY) and there are a few seats left. This year’s theme is: Floriculture’s Environmental Footprint: An Inconvenient Truth or Consumer Opportunity? For several years, we’ve heard about global warming and climate change as issues we need to address. Of course, the real issues revolve around what it means for the bottom line for our individual businesses. How will the outcomes of the current legislative debate impact us?  Are there modifications we need to… Read More →

Hurry to reserve your seat at this year's Seeley Conference!

The 25th annual Seeley conference is only 7 weeks away (June 26-29, 2010 in Ithaca, NY) and there are a few seats left. This year’s theme is: Floriculture’s Environmental Footprint: An Inconvenient Truth or Consumer Opportunity? For several years, we’ve heard about global warming and climate change as issues we need to address. Of course, the real issues revolve around what it means for the bottom line for our individual businesses. How will the outcomes of the current legislative debate impact us?  Are there modifications we need to… Read More →

Interesting time ahead for Federal climate policy

Dr. Rob Stavins will provide the opening keynote at this year’s Seeley Conference (registration is now open for the conference which will be held June 27-29 in Ithaca, NY). Below are comments he made yesterday in his Harvard University blog: In just a few days, Senators John Kerry, Lindsey Graham, and Joe Lieberman will release their much-anticipated proposal for comprehensive climate and energy legislation – the best remaining shot at forging a bipartisan consensus on this issue in 2010.  Their proposal has many strengths, but there’s an issue… Read More →

Seeley Conference keynote discusses cap & trade

Dr. Robert Stavins, who is Director of Harvard’s Environmental Economics program and the opening keynote speaker for this year’s Seeley Conference (June 27-29 in Ithaca, NY) provides the following perspective on the future of cap & trade legislation: In a recent article in the New York Times, John Broder asks “Why did cap-and-trade die?” and responds that “it was done in by the weak economy, the Wall Street meltdown, determined industry opposition and its own complexity.”  Mr. Broder’s analysis is concise and insightful, and I recommend it to… Read More →

Keynote Speakers Set for Seeley Conference

Here is the latest Seeley Conference press release: The 25th annual Seeley Conference topic, Floriculture’s Environmental Footprint: An Inconvenient Truth or Consumer Opportunity?, has been announced and conference coordinator, Dr. Charlie Hall, and the Seeley Conference Board of Directors are excited to announce the line-up of keynote speakers. The conference will be held June 26-29, 2010 in Ithaca, NY. Dr. Hall, holder of the Ellison Chair in International Floriculture at Texas A&M; University, is particularly excited about the slate of keynote speakers for this year’s conference. “We have… Read More →

Solving the cost-price squeeze

According to Table 10 in today’s BEA report, real disposable personal income increased in July by 1.2% compared to July last year, following a 3.4% annual increase in June and 6.3% increase in May. Both growth rates (May and June) were above the 2.6% average growth in real disposable income since 2001, following 7 months (October 2007 to April 2008) of below-average growth. Although real disposable income growth showed weakness in the last quarter of 2007 (0.6%) and the first quarter of 2008 (-0.7%), the above-average, year-to-year growth… Read More →

Lawns offer positive carbon footprint

Sustainability is a major topic of discussion these days, particularly at the recent Seeley Conference. It may not seem like it, but ultimately sustainability IS an economically-based subject whether you view it from a short-run or long-run perspective. The more the Green Industry can demonstrate its sustainable practices (and mitigate those that aren’t), the better off economically the industry will be. Several folks in the media and otherwise have articulated the need for our industry to be proactive in demonstrating its “sustainableness.” Project Evergreen, America in Bloom, Arbor… Read More →

Seeley Conference Delivers!

Wow! It’s been 48 hours since we closed to door on this year’s Seeley Conference and I am still chewing on some of the stellar presentations that were made. Jim Marstiller kicked off the conference in good fashion. He is Senior Vice-President of Consulting Services for TNS Retail Forward, a leading management consulting and market research firm specializing in consumer behavior and its impact on retailers, those that supply retailers, and the economy. He is also the author of The Power to Innovate. Jim’s talk focused on growth… Read More →

Seeley Conference Begins Today

For the next several days, I will be participating in the Seeley Conference here at Cornell University (for more info, see www.hort.cornell.edu/seeleyconference). The topic of the day? One of my favorites, of course, differentiation in the marketplace! As you have heard me say in previous posts many times, in a time of heightened rivalry resulting from a maturing marketplace, firms need to differentiate themselves from the competition. This year’s topic — “Profit Squeeze: Is Differentiation the Solution?” — addresses changes in the industry’s marketplace, focusing on differentiation and… Read More →