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Read my lips…

October 1, 2008 by Charlie

Here at the conclusions of a study released yesterday by the Tax Policy Center:

The tax proposals of both presidential candidates would alter effective marginal tax rates in complicated ways. Senator McCain’s plan would—among other things—reduce statutory rates, increase the dependent exemption, and raise the AMT exemption level. In addition to also changing statutory rates and raising the AMT exemption, Senator Obama would modify existing deductions and tax credits and introduce several new ones. The numerous phase-ins and phaseouts that these credits entail would affect marginal rates, lowering them for some taxpayers and raising them for others.

Overall, the Obama plan would lower effective marginal tax rates for the majority of households. In 2009, only about 1 in 7 households would see an increase in their marginal rate. Only at the top of the income distribution—households making at least $500,000 a year—would a majority of taxpayers face higher rates. Obama’s plan would leave the average marginal rate on wages and salaries for the economy as a whole unchanged at 24 percent in 2009. In that same year, close to 80 percent of the population would see no change in their marginal rates under Senator McCain’s plan and most other tax units would face lower rates; only about 1 percent of households would experience a marginal rate increase under the fully phased in McCain plan. Overall, Senator McCain’s plan would reduce the average marginal tax rate on wages and salaries by about 1 percentage point, to 23 percent in 2009.

Senator Obama’s proposal would result in an average marginal tax rate of 25 percent on wages and salaries in 2012, lower than under current law but higher than if the tax cuts are extended. Because Obama would leave the top two statutory rates at 36 and 39.6 percent and reinstate PEP and Pease, taxpayers with more than $1 million in income would face an average marginal rate of 40 percent, 6 percentage points higher than under the McCain plan. Overall, because it would extend all of the individual income tax components of the 2001–06 cuts and increase the dependent exemption, the McCain plan would lower the average EMTR for all households slightly relative to a tax cuts extended baseline and significantly compared with current law.

For the full report, click here.

Filed Under: News Tagged With: economic forecasts, trends

Economy & Housing Roundup

September 18, 2008 by Charlie

From the National Association of Home Builders: A look at the latest carnage on Wall Street; long-term housing forecast is looking up. A must read! Click here.

Filed Under: News Tagged With: housing industry, trends

Freshness trumps organic

September 18, 2008 by Charlie

A recent market research report by the Hartman Group entitled The Many Faces of Organic 2008 (available for a mere $15,000) explores and explains the consumer lifestyle and cultural shifts occurring in organic shopping and usage. While this newest organic study finds that the sky hasn’t fallen, the organic surge may at least be cresting.

To consumers the idea of organic is increasingly less about objective distinctions and is becoming more symbolic in nature. A halo equating quality notions like “non-processed,” “real,” “pure,” “authentic,” “handcrafted,” “tasty,” hovers over organics as much as notions of such products being “free of” negative ingredients. Beneath the halo of healthiness, “fresh” outshines the variety of attributes associated with organic.

Filed Under: News Tagged With: trends

The Link Between Foreclosures and House Prices

September 11, 2008 by Charlie

Rising foreclosures will not cause U.S. home values to plunge, despite widespread concerns to the contrary. That’s the conclusion of a new and first-of-its-kind study, The Foreclosure-House Price Nexus: Lessons from the 2007-2008 Housing Turmoil (NBER Working Paper No. 14294) by Charles Calomiris, Stanley Longhofer, and William Miles. Although the authors recognize that other factors not captured by their analysis could weigh on home prices, the effects of foreclosure shocks – which promise to grow over the next several months, and which have been a source of worry to homeowners and economists – seem to be smaller than many have feared. Even under their most extreme scenario, in which foreclosure rates would substantially exceed current forecasts, the resulting average drop in home prices between the national peak in the second quarter of 2007 and the fourth quarter of 2009 would be less than 6 percent.

The authors emphasize that house-price declines vary across states and argue that headlines pointing to extreme circumstances in a few states can be misleading about the United States as a whole. Despite increased foreclosure rates throughout the country, only 12 states are projected to see foreclosure-induced price declines of 6 percent or more through 2009, led by Nevada, Florida, California, and Arizona. “This suggests that home prices are quite sticky, and that fears of a major fall in house prices, with all of its attendant negative macroeconomic consequences, typically are not warranted even in extreme foreclosure circumstances,” they write.

Part of the reason that foreclosure shocks have small effects on house prices is that these shocks tend to occur late in the housing cycle, after housing starts have declined and the supply of existing homes on the market has fallen sharply. These effects largely offset the price consequences of a supply surge caused by foreclosures.

Another contributing factor to the observed stability of house prices is the measure of price change chosen by the authors. The authors argue that it is appropriate to focus on a house price measure related to the prime conforming segment of the mortgage market (which accounts for more than three quarters of American homes). The authors seek to measure foreclosure effects on the values of homes sold by typical sellers, not the declines in prices of homes undergoing foreclosure-induced distress sales. They argue, therefore, that the house price index from the Office of Federal Housing Enterprise Oversight (OFHEO) — which does not include subprime home sales — is the most reliable and useful dataset for their purposes.

Using quarterly data for each state going back to 1981, the authors model the dynamic linkages among five variables: foreclosures, home prices, employment, permits issued for single-family homes, and existing home sales. Using state-level data makes it possible to measure linkages using the frequent and significant ups and downs that occur in state and regional housing markets. In contrast to the aggregate national market, individual states have seen larger and more volatile swings in foreclosures and house prices since the 1980s. By concentrating on the states, the authors also can take into account the effects of widely varying employment growth during that period — an effect that continues to define important regional differences, in particular between housing trends in the Rust Belt and the West.

One limitation of the authors’ model is that it assumes that rising foreclosure rates have the same incremental effect on house prices regardless of whether the foreclosure rate is high or low. In fact, the incremental effect of increases in foreclosures on prices is much larger when foreclosure rates are high than when they are low. The authors adjust their model to account for this by increasing their assumed foreclosure forecasts for 2008-9 by 53 percent. To test the sensitivity of their results to even greater foreclosure risks, they also build an “extreme-shock” scenario and boost the foreclosure projections by 75 percent. These two scenarios create modest downdrafts in home prices that average 4.7 and 5.5 percent, respectively, through 2009.

“We do not have a crystal ball,” the authors conclude. “Our estimates are based on relationships among house prices, foreclosures, and other variables observed in the past. It is conceivable that unusually tight consumer credit conditions, or other factors, could weigh on the housing market and produce more price decline than we estimate.” But “based on the past experience of the housing cycle, even when one proverbially bends over backwards to inflate estimated foreclosures and take account of…” their effects on house prices, there is no reasonable basis “…for believing (as many commentators do)that the housing wealth of consumers has fallen or will fall by much more than 5 percent,” they write.

Filed Under: News Tagged With: housing industry, trends

Snapshot

September 8, 2008 by Charlie


From Bill Conerly…click each panel to enlarge.

Filed Under: News Tagged With: trends

Fuel costs continue to influence driving behavior

September 6, 2008 by Charlie

The Federal Highway Administration reported that travel during June 2008 on all roads and streets in the nation fell by -4.7% compared to June last year. June marks the eighth consecutive month of traffic volume decline compared to the same month in the previous year. Travel YTD through June in 2008 fell by -2.8% compared to 2007.

Now that gas prices started falling in July and August, will consumers continue to reduce driving, or will they revert back to their old driving patterns? We’ll know in about a month, when the July traffic volume report is released.

Filed Under: News Tagged With: gas prices, trends

Seven Ways to Fail Big

August 30, 2008 by Charlie

This article in the September issue of the Harvard Business Review answers the question “What causes companies to fail spectacularly?” A recent study of 750 of the biggest U.S. business disasters of the past 25 years reveals that seven popular but risky strategies are often to blame. Drawing on that extensive research, Paul Carroll, a journalist, and Chucka Mui, a fellow at Diamond Management & Technology Consultants, describe seven sirens that lure companies onto the rocks. Click here to download an audio slideshow about how to avoid failure.

Filed Under: News Tagged With: market research, risk, trends

Home prices increased in 30 of the 50 states this past year

August 26, 2008 by Charlie

From Mark Perry: The map below is from the latest housing report from the Office of Federal Housing Enterprise Oversight, showing the “Four-Quarter Price Change by State” from 2007:Q2 to 2008:Q2.

Notice that the biggest price decreases have taken place in 4 states: CA (-15.8%), NV (-14.1%), FL (-12.4%) and AZ (-9.2%), see previous CD post (data through 2008:Q1 for that post).

Further, house prices have increased over the last year in 30 states, including increases of above 4% for two states (OK and WY), and increases at or above 3% for 12 states (OK, WY, TX, OK, SD, ND, MS, AL, NC, SC, KY, WV). Finally, more than half of the states (27) have experienced home price increases of 1% or greater, and 30/50 states have experienced price increases over the most recent year (2007:Q2 to 2008:Q2).

Filed Under: News Tagged With: housing industry, trends

Tired of doom & gloom? Part 1

August 26, 2008 by Charlie

Gas today was below $3.00 in Mississippi today…click here.

Filed Under: News Tagged With: trends

Real versus perceived value

August 18, 2008 by Charlie

Marvin Miller’s latest musings in the August 18 America in Bloom newsletter is a must read. Click here to view his comments. Pay particular attention to his “perceived” value comments.

Signaling perceived value is a key point in any successful differentiation strategy. The questions you must answer about these signals include:

  1. What mix of quality, price, service, convenience, and selection signals can influence perceived value?
  2. What signals work for your customers?
  3. Are multiple signals necessary?
  4. Does it depend on purchasing behavior, customer segment, or outlet(s) chosen, or all or the above?

Why does it matter? The greater the perceived value that higher the willingness to pay. Period.

America in Bloom is designed to increase perceived value by promoting nationwide community beautification programs through the use of flowers, plants, trees, and other environmental and lifestyle enhancements. AIB does this by providing educational programs, resources, and the challenge of a friendly competition between participating communities across the country.

The end result? Only a few things like improved quality of life, enjoyable end results, greater community involvement, recognition for volunteer efforts, inspired imaginations, beautified spaces, educational opportunities, shared ideas, and new friendships. Sounds like a good way to increase perceived value of our products and services to me.

Filed Under: News Tagged With: pricing, trends

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