Click to enlarge this chart that breaks down the proposed stimulus package.
Source: Senate Releases Second Portion of Bailout Fund
DAVID M. HERSZENHORN, NYT, January 15, 2009
http://www.nytimes.com/2009/01/16/us/politics/16stimulus.html
by Charlie
by Charlie
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by Charlie
Much attention has been placed in the media regarding President-elect Obama’s stimulus plan. The question of debate basically comes down to whether or not it is needed and, if so, what form of stimulus will work best?
Three criteria are crucial for evaluating fiscal stimulus packages. First, does the program target the weakness in the economy that caused the recession, or is it largely peripheral? Second, are the funds going to be spent in a timely fashion? Third, does the program fundamentally strengthen the economy going forward into the expansion phase? A look at the economy’s current circumstances suggests that a large fiscal stimulus is needed, but a badly designed one will, in the words of an old song, merely leave America “another day older and deeper in debt.”
The cause of the current recession is buried in the balance sheet of the private sector, particularly the financial sector and the household sector. The government and the Federal Reserve have begun a number of programs to fix the balance sheet of the financial sector, some more effective than others.
The main challenge facing the new administration and Congress is how to handle the inevitable efforts of Americans to fight the effects of the financial crisis by saving. It would be foolish to stop this adjustment with government policy both because any efforts to do so would fail and because the restoration of a healthier household balance sheet is essential to the long-term recovery of the economy. Instead, the government must focus on how to ameliorate the effects that the resulting reduction in household spending will have on the economy.
The household saving rate is likely to rise by roughly 7 percentage points, from roughly one-half of one percent of disposable income to between 7 and 8 percent. The majority of this adjustment is likely to occur well before the end of 2009, with some further modest increase thereafter. One estimate suggests a drop in consumer demand of roughly $500 billion in 2009 and a further drop of roughly half that figure in 2010. These frame the quantitative parameters for an appropriate fiscal stimulus.
The bulk of government spending programs that have been suggested involve transfers of federal resources to state and local governments. While any or all of these programs might qualify as meritorious in their own right, they collectively fail the tests of well targeted stimulus.
Note first that such spending programs do not directly address the household balance sheet problem. The history of such programs overwhelmingly suggests that states and localities will simply substitute federal funds for their own resources for the vast bulk of the money spent. As such, little net impact will be had on household balance sheets.
These programs also generally fail the test of timeliness. Consider the phrase “shovel ready” being used to describe many of these programs. By definition a shovel-ready project is one that state or local government has already spent a good deal of money developing and is likely to continue spending on. On the other hand, infrastructure projects that actually will produce net new spending are never shovel-ready. Most of the spending will end up occurring at the peak of the business cycle when it is not needed, not at the bottom.
By contrast, there are some ongoing federal spending programs that can be quickly ramped up during a recession. Most notable is defense procurement. There is wide agreement that we have run down our defense infrastructure substantially. Much of this can be remedied by simply increasing the pace of existing production programs. Think of it as “assembly line-ready” instead of shovel-ready. Defense spending also gets around the problem of federal dollars supplanting other spending, as only the federal government is involved.
The third test involves whether projects assist the economy in entering the expansion phase. In general, government spending programs divert resources from the private sector as it tries to expand. Some infrastructure projects genuinely assist the private sector by making it more efficient. One such project now being discussed is the creation of a national energy grid. This has been tried before, but failed to get through the legal roadblocks thrown in its path by environmental groups and private landowners. Thus, a project may be highly desirable, but not timely. It may be a good idea, but it is not stimulus.
The question to ask about any infrastructure project being sold as “stimulus” is why the project hasn’t been done already. The most common answer is that the state and local political process didn’t find that the benefits met the costs–a sure sign that the project is not likely to pay for itself during the expansion phase of the business cycle. Another test of the genuineness of the stimulus intent is whether the federal political process is willing to let go of its own political interests in an effort to maximize the stimulus effect. For example, will Congress waive the requirements that drive up costs and reduce the job creating benefits of infrastructure spending? Will they abandon earmarks alltogether? Not likely, IMHO.
The final argument made for federal funding of infrastructure spending by states is that it is needed to prevent or offset cuts that states will have to make in a weak economy. This argument essentially concedes the points made above, that such spending is really just a safety net for the public sector. It is at best job preserving, not job creating.
Permanent tax cuts offer a much better option. The incoming chairman of the Council of Economic Advisers, Christina Romer, has estimated that the macroeconomic benefits of tax cuts can be two to three times larger than common estimates of the benefits related to spending increases. The relative advantage of tax cuts over spending is even clearer when the recession is centered on the household balance sheet. Some relatively minor changes, like making the current 15 percent tax rate on dividends and capital gains permanent, would not only help household cash flow, but also put a floor under equity prices much as their introduction did in 2003. This would help protect against further wealth destruction and balance sheet deterioration.
But the centerpiece of any tax cut should be employment taxes: in particular, a permanent halving of the current 12.4 percent Social Security payroll tax on the first $106,800 of wages, split evenly between workers and employers. The direct revenue effect of that would be a bit under $400 billion per year, roughly in line with the present quantitative needs of the economy.
It also meets our three tests of effective stimulus. First, the funds would flow directly to households through higher take-home pay and indirectly through a reduction in the cost of employment. Economic studies conclude that the benefits of a reduction in the employer portion of the payroll tax are ultimately received by employees. But the immediate effect would be an improvement in the cash flow of credit-starved businesses (as well as being a marginal incentive to keep employment up).
Second, the funds would be extremely timely; with the benefits hitting the economy with the first paycheck after the plan was implemented. Third, by lowering the taxation of labor, the plan would help produce a higher-employment recovery than would otherwise be the case.
HT: Larry Lindsey
by Charlie
The U.S. Census Bureau announced today that advance estimates of U.S. retail and food services sales for December, adjusted for seasonal variation and holiday and trading-day differences (but not for price changes) were $343.2 billion, a decrease of 2.7 percent (±0.5%) from the previous month and 9.8 percent (±0.7%) below December 2007. Total sales for the October through December 2008 period were down 7.7 percent (±0.5%) from the same period a year ago. However, total sales for the 12 months of 2008 were down 0.1 percent (±0.4%) from 2007.
by Charlie
In order to stimulate interest in the 2009 ANLA Management Clinic, ANLA developed a one-day blog entitled Managing Through Tough Times. For one jam-packed day, industry leaders, including business owners, consultants, and editors, provided ideas for managing costs, driving sales, targeting new customers and motivating staff in the midst of strong economic concerns. Check out these thought-provoking (and action inducing) blog entries by clicking here.
by Charlie
Quick overview of some of yesterday’s December retail data (no real surprises):
Wal-Mart cut fiscal Q4 earnings target about 10%.
Costco posted a 4% drop in December same-store sales.
Family Dollar gained 8%; Same store sales gained 6%.
BJ’s Wholesale had 1.6% sales growth; the lowest in a year.
Sears (the largest U.S. department-store) sales fell 7.3%.
Target same-store sales fell 4.1%.
Macy’s December sales fell 4%.
Gap stores sales fell 14%.
Abercrombie & Fitch fell -24%.
Neiman Marcus reported a 28% drop off.
Limited Brands reported a 10% drop.
Also, a recent DJN press release states:
Food retailers are girding for a “battle” with vendors in the first half of the year as grocers push for lower prices to help shoppers through the recession and food manufacturers resist, Supervalu Inc. (SVU) Chief Executive Jeff Noddle said Wednesday.
With commodity and ingredient costs falling sharply in recent months, supermarket chains have been pushing for lower prices on everything from coffee to soups to help increase sputtering sales. In recent months, both Supervalu and competitor Safeway Inc. (SWY) have switched to a pricing strategy that sells more products at “everyday low prices” rather than relying on coupons or other promotions.
But food manufacturers have been reluctant to roll back their price increases, taken to offset higher input costs, despite some consumer product categories experiencing declines in sales volume of between 3% to 5%, Moody’s Investors Service said in a recent report on the sector.
Lastly, from Wednesday’s Business Week:
Shoppers are getting used to those 75 percent off sale signs, and that’s bad news for merchants who worry they will also have to quickly slash prices on spring goods to attract customers.
Anxieties about how rampant discounts have affected shoppers’ psyches and stores’ profits are running high…The deep price cuts are making shoppers question the true value of items.
My Commentary:
Obviously, all of the trends above begs the question of whether or not we are “training” consumers to be more price (discount) oriented that they have been in the past. Or, as a friend of mine put it…what is the longer-term psychological impact of the drastic price reductions of the holiday and post-holiday sales periods going to be on the going-forward consumer expectations and purchase behaviors?
Obviously, people are currently spending less than normal; certainly less than justified according to their actual incomes (they are saving more which is good in the long run but bad for the economy in the short run). They are also shopping smarter, focusing on the “value” they derive from each precious dollar spent. So as we have discussed before on this blog, those retailers that have their value proposition clearly delineated will be in a much better competitive position than those who don’t.
Without a doubt, several leading lawn & garden retailers are already positioning themselves for price-oriented competition this spring. We have always had a segment of consumers that are price-conscious shoppers and this will obviously bode well for them. Today’s economic environment may increase the number of these price-oriented consumers and the real question is by how much.
But the majority of our core lawn & garden consumer base have other things besides price in their value equation. The question is whether or not retail firms have successfully identified what THEIR key customer base truly values and are differentiating themselves accordingly.
Another key point to remember is that even though unemployment is at 7.2% (from today’s labor report), we’ll still have 93% of the workforce earning a wage. The monies not being spent now will eventually burn a hole in people’s pockets (if historical behavior holds true). It will probably take a few more months of spending declines for this hole-burning to take effect, so the economy will likely hit its low point this spring.
The key question then is whether “spring fever” will induce our core customer base to let go of those discretionary dollars burning a hole in their pockets. And, if so, will they be willing to pay the prices we must charge to cover the cost increases we’ve incurred in the last 2 years? Again, they are much more likely to do so if we appeal to their value equation.
It will also be very interesting to see how President-elect Obama’s yet-released-but-being-revamped stimulus plan is eventually structured and even more interesting to see how much of it is actually spent (historically only 20-40% of a stimulus is spent — the rest is saved or used to pay down debt). But fortunately, many folks will be receiving their tax returns about the time spring season kicks off, which means another influx of funds to burn a hole in their pockets!
Ok, now that we’ve discussed the retail environment, what does all of this mean for green industry growers? The tougher selling environment at the retail level this spring translates into a need to develop more intensive and collaborative relationships with your customers in meeting the needs of the end consumer – particularly in terms of their value proposition. During the downturn in 2008, those growers that proactively worked with their retailers (and usually these were pay by scan sales) to more closely provide landscape solutions for consumers were the ones who were most successful.
If any of you attended the recent industry webinar entitled, “It’s a Great Time to be in Business” you probably heard lots of great ideas. One of the best quotes that I wrote down during the webinar was “These are the times during which great companies are made.” Bearing that in mind, recall also that there are plenty of companies that have survived the last 50 years, which means they have gone through 11 such recessionary periods. How did they do it? By relentlessly focusing on and emphasizing their value proposition to their key customer base. There’s a great lesson there. What is yours?
by Charlie
According to the early release of the Energy Information Administration’s (EIA) Annual Energy Outlook 2009 (AEO2009), the latest projections expect virtually no growth in U.S. oil consumption for the first time in more than 20 years.
EIA said that the combination of recently enacted CAFE standards, requirements for increased use of renewable fuels, and an assumed rebound in oil prices as the world economy recovers will reduce oil consumption. U.S. net dependence on imported liquids will decline dramatically over the next 20 years as the use of biofuels is expected to grow.
After averaging $101.46 in 2008, EIA projects a barrel of crude oil to average $63.53 in 2009, $82.09 in 2010, $91.59 in 2011 and $102.52 in 2012. In fact, after a nearly $40 drop in price projected for this year, it does not predict it will fall year-over-year again through 2030, the date the projections end.
EIA projects a sharp increase in the sale of unconventional vehicle technologies such as flex-fuel, hybrid and diesel vehicles, with plug-in hybrid vehicle (PHEV) sales projected to grow to 90,000 vehicles annually by 2014. In addition, they expect ethanol use for gasoline blending to increase to 12.2 billion gallons and E85 consumption to rise to 17.3 billion gallons in 2030.
Total number of miles traveled by freight trucks is expected to decrease slightly in 2009, EIA said, falling from 231 billion miles driven in 2008 to 226 billion miles in 2009, before increasing to 232 billion in 2010 and 244 billion in 2011.
by Charlie
Floriculture producers in the following states who generate $10,000 or more in gross annual sales are urged to complete the U.S. Department of Agriculture’s annual Floriculture Production Survey by mid-January. Surveys were mailed on Dec. 8, 2008.
The states included in the annual survey include California, Florida, Hawaii, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, and Washington.
The survey provides the only detailed information about the production and sales of cut flowers, flowering, bedding and foliage plants, and cultivated florist greens. Without grower input, the government is left without the necessary data to gauge these crops’ contribution to the nation’s economy. In 2007, the combined wholesale value for the 15 states surveyed was $4.1 billion.
Growers can use the information as a benchmark to identify state and national trends. Government policymakers use the data at the state and national levels to appropriate resources. Reliable data is also crucial to obtaining research funding, government support and ensuring the industry receives its fair share of limited funding. Ten major floriculture organizations have endorsed this effort and their presidents have signed the letter accompanying the survey.
If you have received one of the surveys, please take the time to complete it if you have not already done so. Producers who fail to return a completed questionnaire by Jan. 20 will be contacted by telephone or in person to complete the survey.
by Charlie
Recessions affect consumer spending unevenly. In most categories, individuals reduce their spending, but in a few categories they actually increase it. A recent McKinsey analysis of consumer spending during the 1990-91 and 2001-02 downturns shows that during these periods U.S. consumers spent less on amenities such as restaurant meals, personal-care products and services, apparel, and entertainment. But they spent more on groceries and reading materials — both of which substituted for more expensive options — as well as on less discretionary items like insurance and health care. Spending on education showed the biggest increase.
SOURCE: “Industry Trends in the Downturn: A Snapshot,” The McKinsey Quarterly, December 2008.
by Charlie
Given that we are embarking on the trade show season, I thought this would be a timely post. Last November, I was asked at a regional nursery meeting “Are trade shows still a viable marketing tool?” As a good economist, I answered the question “It depends.” If you are seeking to generate large amounts of sales leads from going to a trade show, then the answer is no. Let me explain.
The nature of trade shows has changed dramatically over time. It used to be folks went to trade shows to book sales and to generate leads. Not anymore. Today, trade shows now are business marketing opportunities. They are a place to close hot leads and meet prospective buyers you’ve had contact with but haven’t met face-to-face. They’re a place to set yourself apart, to market yourselves as industry leaders, and to reward your best customers.
The main reason to attend a trade show is build better relationships with existing, major customers and ready-to-close hot prospects. And to make this happen, you need to rethink the way that you spend on trade shows. If you’re buying into the “lead generation” myth, you’ll buy a big booth and man it with plenty of marketing staff, and then wait for the leads to roll in. Wrong, wrong, wrong! There are plenty of more cost-effective, efficient and more accurate methods of generating leads.
Instead, consider putting the bulk of your trade show spending into footing the bill to send (extremely hot and near to closing) prospects and your best existing customers to the show. Limit your own personnel to your top guns and the reps handling those key prospective accounts.
Let me sum up. Trade shows are NOT the most effective mechanism for generating leads. They are, however very good tools for building relationships with existing customers. Remember, nothing beats eyeball-to-eyeball marketing. Nothing. Keep focusing on that, and you may be able to get a positive ROI out of the trade show season.