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New economic impact data for the green industry available

May 4, 2011 by Charlie

Total economic contributions for the United States Green Industry in 2007, including regional economic multiplier effects, were estimated at $175.26 Billion in output (revenue), employment of 1.95 Million full-time and part-time jobs, labor earnings of $53.16 Billion, and $107.16 Billion in value added. Total value added impacts represented 0.76 percent of U.S. Gross Domestic Product in 2007.

The present study updates previous research that evaluated economic impacts of the Green Industry in the United States for 2002 (Hall, Hodges and Haydu, 2005, 2006). National estimates of economic impacts were derived from a variety of information sources, including national and state-level industry statistics from the 2007 U.S. Economic Census (Census Bureau, 2010), other federal government reports, and primary surveys by horticultural economics researchers. Economic impacts for each state were computed using multipliers from the RIMSII Input-output analysis system (USDOC/BEA, 2007), to estimate the indirect effects of industry purchases and induced effects of employee household spending arising from new final demand.

CLICK HERE for the full report.

Filed Under: Uncategorized Tagged With: green industry, industry statistics

Upcoming webinar: Economic Recovery Brings Immigration Debate Back to the Forefront

April 27, 2011 by Charlie

During the last recession, the green industry got a bit of a reprieve in that the country’s attention was focused on the economic downturn. But now that things are improving, dialogue regarding various immigration policies is resurfacing, particularly among the enforcement only camp.

Need proof? The federal Immigration and Customs Enforcement (ICE) is currently conducting I-9 immigration audits at many greenhouse, nursery, landscape businesses across the country. Even if you are in compliance, the results can be devastating as you are forced to terminate experienced and valued workers. Poor compliance practices can mean thousands of dollars in fines, or worse. While the impacts of an audit cannot be completely avoided, smart preparation can save you time and money.

But compliance is but one facet of the immigration reform issue. Craig Regelbrugge, ANLA vice president for government relations, who co-chairs the Agriculture Coalition for Immigration Reform (ACIR), will give a brief update on the federal legislative picture and prospects for meaningful immigration reform.

This webinar is brought to you through a grant received by Dr. Charlie Hall (Ellison Chair in International Floriculture) and Dr. Marco Palma (Extension Horticultural Marketing Economist) at Texas A&M University.

Title:      Economic Recovery Brings Immigration Debate Back to the Forefront

Date:     Tuesday, May 24, 2011
Time:     10:00 AM – 11:00 AM  Central Daylight Time

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/688016936



Filed Under: Uncategorized Tagged With: labor, webinars

Training available for new greenhouse workers

April 26, 2011 by Charlie

Are you hiring labor this spring that needs training on greenhouse production basics? Then this one-hour online training course may be the perfect compliment to your training program this spring.

The video-based training is entitled Introductory Employee Training Program for Greenhouse Crop Production, and is offered by the Ellison Chair in International Floriculture at Texas A&M University. It provides introductory-level information about the greenhouse industry plus learning models on greenhouse crop production from beginning to end, controlling insects and diseases, and shipping and handling procedures.

One of the unique features of this training is that it is offered in English and Spanish. With the increased number of Hispanic workers in the green industry, this training module provides a valuable service to the industry by providing employees who are new to the industry with an overview of what greenhouse production of floral crops is all about.

Video quizzes are used throughout the course sections, and the instruction is available in both languages with transcripts available for downloading.

The course costs $55 and is available through eXtension, an online collaboration among the Cooperative Extension System. Growers can enroll at any time and will receive an “enrollment key” to the site which is valid for 90 days in order to facilitate training multiple employees during that time frame.

Registration for the course may be completed by going to http://agrilifevents.tamu.edu and clicking on “Online Courses” or by clicking here for the direct link.  After successfully registering for the training, the user will be automatically directed to the eXtension website where the course is administered (under the “Greenhouse” section). Simply enter the enrollment key and the training begins automatically.

Filed Under: Uncategorized Tagged With: labor

How Gasoline Prices Affect Consumer Purchases

April 25, 2011 by Charlie

From today’s WSJ:   A dollar is a dollar. So if rising prices cut into our purchasing power, textbook economics suggests that we’d carefully weigh all our buying decisions to determine where to cut back, and by how much.

Of course that’s not really the way most people budget. Rather, we put different items in different budget baskets – here’s one for movies, here’s one for clothing, here’s one for gassing up the car. So if clothing prices go up, we’ll cut back on clothing purchases first before cutting back on other things.  But even though anecdotal and laboratory evidence suggests this is how we operate, economists have had little success finding evidence of how this works in the real world. Until now.

Economists Justine Hastings at Brown University and Jesse Shapiro at the University of Chicago’s Booth School of Business got data on purchases of gasoline from a large grocery chain covering January 2006 through March 2009. As gasoline prices rose sharply in late 2007 through the summer of 2008, fewer and fewer people opted to buy higher octane midgrade and premium gasoline for their cars, and bought less expensive regular instead. (When prices fell in late 2008, the trend reversed, in spite of the worsening economic climate.)

But what about other purchases? Because some customers held retailer loyalty cards with the grocery store, Hastings and Shapiro were able to track them, too.

Specifically, they looked at purchases of half-gallon cartons of orange juice. The grocery chain carried five brands – four national ones and its own private label. They found that while rising gasoline prices led more people to buy regular, they didn’t prompt people to buy less expensive orange juice brands in an attempt to make back the money they were losing at the pump. “If anything, the direction of our estimates suggests that higher gasoline prices tend to increase the demand for higher-quality orange juice brands,” they write.

An aside: The economists also point out that “Consumer Reports” and others have disputed the wisdom of buying anything but regular for anything but a sports car. With regular averaging $3.86 a gallon in the U.S., versus $4.00 for midgrade and $4.13 for premium, it’s a bit of a mystery why many people would pay up for the questionable benefits of a higher octane grade. But the latest data from the Energy Information Administration suggests that’s what 13% of us still do.

Filed Under: Uncategorized Tagged With: gas prices

Leading economic index increases for 24th staight month (1st time in 40 years)

April 25, 2011 by Charlie

The Conference Board Leading Economic Index® (LEI) for the U.S. increased 0.4 percent in March to 114.1 (2004 = 100), following a 1.0 percent increase in February, and a 0.2 percent increase in January (see graph below).

Ataman Ozyildirim, economist at The Conference Board said: “The U.S. LEI continued to increase in March, pointing to strengthening business conditions in the near term. The March increase was led by the interest rate spread and housing permits components, while consumer expectations dropped. The U.S. CEI, a monthly measure of current economic conditions, also continued to rise, led by gains in industrial production and employment.”

Says Ken Goldstein, economist at The Conference Board: “The U.S. LEI continues to point to sustained economic growth through year end. Global disruptions, including unrest in the Middle East, rising oil prices and the Japan earthquake, may have some repercussions. However, it remains to be seen what the impact of these shocks will be on the United States and the broader global economy.”

Filed Under: Uncategorized Tagged With: recovery

2010 Wholesale Value of Floriculture Crops Increased 3 Percent

April 25, 2011 by Charlie

The 2010 wholesale value of floriculture crops is up 3 percent from the revised 2009 valuation. The total crop value at wholesale for the 15-State program for all growers with $10,000 or more in sales is estimated at $4.13 billion for 2010, compared with $4.00 billion for 2009. California continues to be the leading State with crops valued at $1.01 billion, up 8 percent from the 2009 value. Florida, the next largest producer is down 1 percent from the prior year to $810 million in wholesale value. These two States account for 44 percent of the 15-State total value. For 2010, the top 5 States are California, Florida, Michigan, Texas, and North Carolina, which account for $2.75 billion, or 66 percent, of the 15-State total value.

The number of producers for 2010, at 6,126, is down 7 percent in the 15 States compared with the revised 2009 count of 6,561. The number of producers with sales of $100,000 or more dropped 7 percent to 2,706 for 2010 from 2,918 in 2009. In the 15-State program, total covered area for floriculture crop production was 725 million square feet. However, these data are not comparable with the 2009 revised area of 807 million square feet because the 2009 data was collected in conjunction with the Census of Horticultural Specialties and included area used for production of nursery crops as well as floriculture crops.

For the rest of the report, click here.

Filed Under: Uncategorized Tagged With: economic impacts, industry statistics

Improvement still slow in coming

April 13, 2011 by Charlie

The latest from Bill Conerly (www.conerlyconsulting.com)…

Filed Under: Uncategorized Tagged With: recovery

Why tree prices will increase

March 31, 2011 by Charlie

One of the blog posts most commented on recently was by a guest blogger talking about the availability and quality of plant material in the green industry in 2011 (click here). Today, I received a heads-up from a friend (hat tip) regarding another excellent perspective regarding a related issue from one of our own in the industry. By permission, I am placing it here on Making Cents in its entirety (another hat tip to the author).


Usually price increases are a sore topic. In our current economic climate, cost cutting has become a way of life as businesses fight to conserve cash and preserve margins. The unwelcome news of a price increase from a supplier is usually the last thing a buyer wants to hear. The ornamental tree business has been no different. Growers have suffered a crushing over-supply of trees which was, in fact, developing 6 -7 years ago, but was masked by the frenetic pace of construction through the middle part of the decade. When the bubble burst in 2007-2008 the demand for trees was reduced dramatically, beyond what few of us have ever witnessed. Since that time, growers, desperate to maintain a market share, have reacted by cutting prices for each of the last 3 years to the point where prices, on some items, have reached 30-year lows.

Unlike many businesses, tree growers cannot simply downsize their company to a scale that matches their sales. Existing inventory requires upkeep and that costs money. Like everyone else, growers have aggressively cut costs to try to staunch the negative flow of cash. That is a tall order in a world where the costs of raw materials such as burlap, diesel, and plastic have only increased. So, in many cases, fertilizer, pesticides, pruning, and staking have gone by the board. The results of excessive cost cutting are evident in the marketplace this year and many growers are simply not capable of supplying trees of adequate quality.  For most growers, even the cost of culling bad trees is daunting when cash is tight and so the trees sit around, on display in the fields or, in the case of containers, growing increasingly pot-bound.

The other major area of cost cutting has been a sharp decrease in tree-planting in nurseries. Many cash conscious growers have realized that if they cannot afford to maintain what they have, then there is little point in putting more trees in the ground. As a result, tree planting has declined 70-80% over this period. This reduction occurred progressively: first by about 20% in 2008-2009 and then an additional 30-40% in each of the two following years. This trend has only just begun to become evident, with many smaller-sized trees and evergreens becoming scarce this spring. Over the next two years the breadth of shortages will increase dramatically and progressively, as more gaps appear while the old inventory outgrows the market, becomes ruined from neglect, is sawed down to increase spacing, or grubbed out entirely to prepare fields for re-planting.

Growers are watching carefully to see which items are selling out and they will raise prices whenever market conditions allow. This is not a matter of greed as much as survival. Most nurseries are just hanging on and absorbing losses, if they are even doing that. We are all watching while prominent nurseries fail, unable to continue in an economic meltdown that was nearly impossible to predict.

The shock waves from the sub-prime melt-down will continue to be felt, but will soon be felt in different ways. The crash of demand will be followed by a crash in supply caused by a reduction in the number of nurseries that have been willing and able to continue to risk investment in the planting and maintenance of quality inventory these last three years. And just as the construction boom masked the over-supply of trees 5-6 years ago, the construction bust is masking the currently developing shortage. When we experience even a modest resumption in new construction, the shortages will be difficult to manage.

It is important for businesses to educate their customers for what is coming. There is a special challenge for those who are bidding projects that are further out. There is a shocking gap between the desperate pricing of 2010-11, and the prices of, even, the over-supplied market of 2007. But when scarcities become prevalent, prices will return to their former levels, and eventually go higher still. That market of shortages may be much closer than you realize. Buyers should be prepared for price increases in fall 2011 and very large increases in 2012 and 2013.

Original source: click here

Filed Under: News, Uncategorized

National Floriculture Forum a big success!

March 26, 2011 by Charlie

This year’s National Floriculture Forum was held in Dallas, TX on March 10-11 and drew 46 participants from across academia and industry. Texas A&M University served as the host university this year. In addition to the tours, networking, and strategic planning that occurred, there were research presentations on the afternoon of the first day that highlighted various partnerships, alliances, brands, and initiatives that are being utilized by universities and industry firms across the country in order to compete successfully in the current hypercompetitive and budget-cutting environment.

A debriefing website has been developed (click here) which contains a history of the NFF, the proceedings from the papers presented, a roster of participants in this year’s meeting, as well as a listing of all sponsors this year. BTW, a special thanks to all of our sponsors — without your assistance this year, the National Floriculture Forum would have not been possible!

Filed Under: Uncategorized Tagged With: green industry, leadership, trends

Japan, the Persian Gulf and Energy

March 20, 2011 by Charlie

Over the past week, everything seemed to converge on energy. The unrest in the Persian Gulf raised the specter of the disruption of oil supplies to the rest of the world, and an earthquake in Japan knocked out a string of nuclear reactors with potentially devastating effect. Japan depends on nuclear energy and it depends on the Persian Gulf, which is where it gets most of its oil. It was, therefore, a profoundly bad week for Japan, not only because of the extensive damage and human suffering but also because Japan was being shown that it can’t readily escape the realities of geography.

Japan is the world’s third-largest economy, a bit behind China now. It is also the third-largest industrial economy, behind only the United States and China. Japan’s problem is that its enormous industrial plant is built in a country almost totally devoid of mineral resources. It must import virtually all of the metals and energy that it uses to manufacture industrial products. It maintains stockpiles, but should those stockpiles be depleted and no new imports arrive, Japan stops being an industrial power.

The Geography of Oil
There are multiple sources for many of the metals Japan imports, so that if supplies stop flowing from one place it can get them from other places. The geography of oil is more limited. In order to access the amount of oil Japan needs, the only place to get it is the Persian Gulf. There are other places to get some of what Japan needs, but it cannot do without the Persian Gulf for its oil.

This past week, we saw that this was a potentially vulnerable source. The unrest that swept the western littoral of the Arabian Peninsula and the ongoing tension between the Saudis and Iranians, as well as the tension between Iran and the United States, raised the possibility of disruptions. The geography of the Persian Gulf is extraordinary. It is a narrow body of water opening into a narrow channel through the Strait of Hormuz. Any diminution of the flow from any source in the region, let alone the complete closure of the Strait of Hormuz, would have profound implications for the global economy.

For Japan it could mean more than higher prices. It could mean being unable to secure the amount of oil needed at any price. The movement of tankers, the limits on port facilities and long-term contracts that commit oil to other places could make it impossible for Japan to physically secure the oil it needs to run its industrial plant. On an extended basis, this would draw down reserves and constrain Japan’s economy dramatically. And, obviously, when the world’s third-largest industrial plant drastically slows, the impact on the global supply chain is both dramatic and complex.

In 1973, the Arab countries imposed an oil embargo on the world. Japan, entirely dependent on imported oil, was hit not only by high prices but also by the fact that it could not obtain enough fuel to keep going. While the embargo lasted only five months, the oil shock, as the Japanese called it, threatened Japan’s industrial capability and shocked it into remembering its vulnerability. Japan relied on the United States to guarantee its oil supplies. The realization that the United States couldn’t guarantee those supplies created a political crisis parallel to the economic one. It is one reason the Japanese are hypersensitive to events in the Persian Gulf and to the security of the supply lines running out of the region.

Regardless of other supplies, Japan will always import nearly 100 percent of its oil from other countries. If it cuts its consumption by 90 percent, it still imports nearly 100 percent of its oil. And to the extent that the Japanese economy requires oil – which it does – it is highly vulnerable to events in the Persian Gulf.

It is to mitigate the risk of oil dependency – which cannot be eliminated altogether by any means – that Japan employs two alternative fuels: It is the world’s largest importer of seaborne coal, and it has become the third-largest producer of electricity from nuclear reactors, ranking after the United States and France in total amount produced. One-third of its electricity production comes from nuclear power plants. Nuclear power was critical to both Japan’s industrial and national security strategy. It did not make Japan self-sufficient, since it needed to import coal and nuclear fuel, but access to these resources made it dependent on countries like Australia, which does not have choke points like Hormuz.

It is in this context that we need to understand the Japanese prime minister’s statement that Japan was facing its worst crisis since World War II. First, the earthquake and the resulting damage to several of Japan’s nuclear reactors created a long-term regional energy shortage in Japan that, along with the other damage caused by the earthquake, would certainly affect the economy. But the events in the Persian Gulf also raised the 1973 nightmare scenario for the Japanese. Depending how events evolved, the Japanese pipeline from the Persian Gulf could be threatened in a way that it had not been since 1973. Combined with the failure of several nuclear reactors, the Japanese economy is at risk.

The comparison with World War II was apt since it also began, in a way, with an energy crisis. The Japanese had invaded China, and after the fall of the Netherlands (which controlled today’s Indonesia) and France (which controlled Indochina), Japan was concerned about agreements with France and the Netherlands continuing to be honored. Indochina supplied Japan with tin and rubber, among other raw materials. The Netherlands East Indies supplied oil. When the Japanese invaded Indochina, the United States both cut off oil shipments from the United States and started buying up oil from the Netherlands East Indies to keep Japan from getting it. The Japanese were faced with the collapse of their economy or war with the United States. They chose Pearl Harbor.

Today’s situation is in no way comparable to what happened in 1941 except for the core geopolitical reality. Japan is dependent on imports of raw materials and particularly oil. Anything that interferes with the flow of oil creates a crisis in Japan. Anything that risks a cutoff makes Japan uneasy. Add an earthquake destroying part of its energy-producing plant and you force Japan into a profound internal crisis. However, it is essential to understand what energy has meant to Japan historically – miscalculation about it led to national disaster and access to it remains Japan’s psychological as well as physical pivot.

Japan’s Nuclear Safety Net
Japan is still struggling with the consequences of its economic meltdown in the early 1990s. Rapid growth with low rates of return on capital created a massive financial crisis. Rather than allow a recession to force a wave of bankruptcies and unemployment, the Japanese sought to maintain their tradition of lifetime employment. To do that Japan had to keep interest rates extremely low and accept little or no economic growth. It achieved its goal, relatively low unemployment, but at the cost of a large debt burden and a long-term sluggish economy.

The Japanese were beginning to struggle with the question of what would come after a generation of economic stagnation and full employment. They had clearly not yet defined a path, although there was some recognition that a generation’s economic reality could not sustain itself. The changes that Japan would face were going to be wrenching, and even under the best of circumstances, they would be politically difficult to manage. Suddenly, Japan is not facing the best of circumstances.

It is not yet clear how devastating the nuclear-reactor damage will prove to be, but the situation appears to be worsening. What is clear is that the potential crisis in the Persian Gulf, the loss of nuclear reactors and the rising radiation levels will undermine the confidence of the Japanese. Beyond the human toll, these reactors were Japan’s hedge against an unpredictable world. They gave it control of a substantial amount of its energy production. Even if the Japanese still had to import coal and oil, there at least a part of their energy structure was largely under their own control and secure. Japan’s nuclear power sector seemed invulnerable, which no other part of its energy infrastructure was. For Japan, a country that went to war with the United States over energy in 1941 and was devastated as a result, this was no small thing. Japan had a safety net.

The safety net was psychological as much as anything. The destruction of a series of nuclear reactors not only creates energy shortages and fear of radiation; it also drives home the profound and very real vulnerability underlying all of Japan’s success. Japan does not control the source of its oil, it does not control the sea lanes over which coal and other minerals travel, and it cannot be certain that its nuclear reactors will not suddenly be destroyed. To the extent that economics and politics are psychological, this is a huge blow. Japan lives in constant danger, both from nature and from geopolitics. What the earthquake drove home was just how profound and how dangerous Japan’s world is. It is difficult to imagine another industrial economy as inherently insecure as Japan’s. The earthquake will impose many economic constraints on Japan that will significantly complicate its emergence from its post-boom economy, but one important question is the impact on the political system. Since World War II, Japan has coped with its vulnerability by avoiding international entanglements and relying on its relationship with the United States. It sometimes wondered whether the United States, with its sometimes-unpredictable military operations, was more of a danger than a guarantor, but its policy remained intact.

It is not the loss of the reactors that will shake Japan the most but the loss of the certainty that the reactors were their path to some degree of safety, along with the added burden on the economy. The question is how the political system will respond. In dealing with the Persian Gulf, will Japan continue to follow the American lead or will it decide to take a greater degree of control and follow its own path? The likelihood is that a shaken self-confidence will make Japan more cautious and even more vulnerable. But it is interesting to look at Japanese history and realize that sometimes, and not always predictably, Japan takes insecurity as a goad to self-assertion.

This was no ordinary earthquake in magnitude or in the potential impact on Japan’s view of the world. The earthquake shook a lot of pieces loose, not the least of which were in the Japanese psyche. Japan has tried to convince itself that it had provided a measure of security with nuclear plants and an alliance with the United States. Given the earthquake and situation in the Persian Gulf, recalculation is in order. But Japan is a country that has avoided recalculation for a long time. The question now is whether the extraordinary vulnerability exposed by the quake will be powerful enough to shake Japan into recalculating its long-standing political system.

Japan, the Persian Gulf and Energy is republished with permission of STRATFOR.

Stratfor is a private intelligence company delivering in-depth analysis, assessments and forecasts on global geopolitical, economic, security and public policy issues. A variety of subscription-based access, free intelligence reports and confidential consulting are available for individuals and corporations.

Filed Under: Uncategorized Tagged With: international trade, trends

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